Luis Pérez Email & Phone Number

Vancouver, British Columbia, Canada

• Shared efforts on marketing campaigns and strategies related to social media and advertising. • Manage post campaign analysis to measure and report on marketing and advertising metrics.• Develop and maintain social media accounts, including managing customer reviews and testimonials.• Develop graphic material such as posts and video for social media on Adobe Photoshop, Premiere Pro, Illustrator, Lightroom and CapCut.• Assist in the preparation of brochures, reports, newsletters, and other material.• Merchandising and clothes design for the events. Achievements:On the first year I have effectively contributed to increased social media followers by 80%, dragging registrations for our main events from social media engagement. IG @itsxfondo @rbcgranfondo

Vancouver, British Columbia, Canada

• Welcome Package Management for new clients.• Negotiation with local partners for events, activities and travel. • Identify potential partners to improve the destination experience.• Planning and execution of events and activities.• Arrange online meetings with new client’s on-boarding.• Promotion of events (online and in person) and networking.• Live collaboration management for online tutorials, webinars and social media. • Participation in making videos for social networks.NOC 11202

Montreal, Quebec, Canada

● Product photography for bicycles and components for online listings.● Inspecting and verifying cycling components received from suppliers, ensuring they match the description, UPC, and condition before listing them online (new, demo, and used items).● Preparing bicycles for shipping by partially disassembling and packaging.Achievements:10% reduction in bicycle returns due to bad packaging and transportation issues and, increasing the inventory ready to ship.

Bogotá D.C., Colombia

On of the roles on this job was as a crafted-brewing production principles trainer, in which a high level of technical competency was necessary; I also promoted a positive public image for the company as a Digital Brand ambassador, brewery tour guide, and pub manager for “3 Cordilleras brewing Co.” In the production plant.● Digital Brand ambassador and content creator for social media.● Leading the brewery tour on the production plant and managing the BrewPub operations.● Providing training and conducting beer tastings for bar and restaurant staff.Achievements:I designed and developed the brewery's entire experience programme, focusing on brewing principles for both B2B and B2C, as well as the digital brand ambassador line-up, resulting in a 20% increase on social media engagement with the support of the marketing team. I managed the B2C sales programme through social media, creating new opportunities in previously unexplored channels.Culturizador cervecero

Bogotá, Bogotá D.C., Colombia

• Commercial management, market opening.• Training and product tastings to customer service staff regarding craft brewery.• Management and monitoring of portfolio issues with clients and suppliers, optimizing cash flow.• Coordination, implementation and monitoring of marketing strategies and events in the On Channel.• Budget control of the area at the Brand level for events and commercial agreements.• Implement key variables at the point of sale based on the Account Standards.• Manage communication tools for the On channel, ensuring effective implementation for each POS, with respect to company strategies.• Gestión comercial, apertura de mercado.• Capacitación y catas de producto a staff de servicio al cliente respecto a cervecería artesanal. • Manejo y seguimiento a temas de cartera con clientes y proveedores, optimizando el flujo de caja. • Coordinación, implementación y seguimiento de las estrategias de mercadeo y eventos en el Canal On. • Control del presupuesto del área a nivel de Marca para eventos y acuerdos comerciales. • Implementar variables claves en el punto de venta basado en los Account Standards.• Administrar herramientas de comunicación para canal On, asegurando la implementación efectiva para cada PDV, respecto a las estrategias de la empresa.

Pravda Zona T, Bogotá

Personnel management, payroll management, scheduling, supplier orders, inventories, and cash closings, all through SAP. Operational management of the establishment during service. Monitoring of GMP in production.Manejo de personal, manejo de nómina, programación de horarios, pedidos a proveedores, inventarios y cierres de caja, todo por medio de SAP. Manejo operativo del establecimiento durante servicio. Seguimiento a BPM en produccion.

Andrés D.C. Bogotá

Staff management, roster scheduling, management of inventories, product organoleptic quality filter, supply management, and supplies to restaurant bars.Manejo de personal, programación de horarios, inventarios, filtro de calidad Organoléptica de producto manejo de suministros e insumos a los bares del restaurante.

Digital Maketing, Marketing/Marketing Management, General

The postgraduate course in digital marketing was focused on Branding, web design WordPress, Search Engine Optimization SEO, social media.

Specialization Strategic Management Of Food And Beverages In Hotels And Gastronomic Establishments, Business Administration And Management, General

Food Engineer, Engineering

Trade Marketing, Category Management Y Shopper Marketing

Diplomado Gestión De Calidad En Empresas De Alimentos, Fundamentado En Sistema Haccp, Con Certificac, Tecnología/Técnico De Control De Calidad

Diplomado En Gerencia Y Montaje De Bares Y Restaurantes, Gastronomia

Hand Crafted Brewery Production: From Grain To Bottle.

Basic Hand Crafted Brewery 2016, Cervecería