Luis Pérez

Luis Pérez Email and Phone Number

Marketing Coordinator @ RBC GranFondo
Luis Pérez's Location
Vancouver, British Columbia, Canada, Canada
About Luis Pérez

Passionate road cyclist that has successfully graduated from a full-time digital-marketing postgraduate program at Greystone College in Montreal, focused on: - Brand marketing- Web design on WordPress- Email marketing strategies - Social Media management- Social Media content creation - PPC google ads- SEO3+ years of marketing experience, online & off-line channels. My current focus: - Content creation for social media.- Photography and video editing: adobe Lightroom, premiere pro, photoshop. & illustrator. - Website edition - Wordpress- Leading events focused on experience in the brewery and cycling industry.8+ years experience in the hospitality field, staff training, and operational management optimising resources, and commercial background and experience as a digital brand ambassador in the craft brewery industry.

Luis Pérez's Current Company Details
RBC GranFondo

Rbc Granfondo

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Marketing Coordinator
Luis Pérez Work Experience Details
  • Rbc Granfondo
    Marketing Coordinator
    Rbc Granfondo Jan 2024 - Present
    Vancouver, British Columbia, Canada
    • Shared efforts on marketing campaigns and strategies related to social media and advertising. • Manage post campaign analysis to measure and report on marketing and advertising metrics.• Develop and maintain social media accounts, including managing customer reviews and testimonials.• Develop graphic material such as posts and video for social media on Adobe Photoshop, Premiere Pro, Illustrator, Lightroom and CapCut.• Assist in the preparation of brochures, reports, newsletters, and other material.• Merchandising and clothes design for the events. Achievements:On the first year I have effectively contributed to increased social media followers by 80%, dragging registrations for our main events from social media engagement. IG @itsxfondo @rbcgranfondo
  • Growpro
    Event Marketing Specialist
    Growpro Aug 2023 - Jan 2024
    Vancouver, British Columbia, Canada
    • Welcome Package Management for new clients.• Negotiation with local partners for events, activities and travel. • Identify potential partners to improve the destination experience.• Planning and execution of events and activities.• Arrange online meetings with new client’s on-boarding.• Promotion of events (online and in person) and networking.• Live collaboration management for online tutorials, webinars and social media. • Participation in making videos for social networks.NOC 11202
  • Cycling Avenue
    Fulfillment Center Associate
    Cycling Avenue Apr 2022 - May 2023
    Montreal, Quebec, Canada
    ● Product photography for bicycles and components for online listings.● Inspecting and verifying cycling components received from suppliers, ensuring they match the description, UPC, and condition before listing them online (new, demo, and used items).● Preparing bicycles for shipping by partially disassembling and packaging.Achievements:10% reduction in bicycle returns due to bad packaging and transportation issues and, increasing the inventory ready to ship.
  • Central Cervecera De Colombia
    Digital Brand Ambassador & Brewery Tour Manager / Especialista De Experiencia
    Central Cervecera De Colombia Nov 2019 - Feb 2022
    Bogotá D.C., Colombia
    On of the roles on this job was as a crafted-brewing production principles trainer, in which a high level of technical competency was necessary; I also promoted a positive public image for the company as a Digital Brand ambassador, brewery tour guide, and pub manager for “3 Cordilleras brewing Co.” In the production plant.● Digital Brand ambassador and content creator for social media.● Leading the brewery tour on the production plant and managing the BrewPub operations.● Providing training and conducting beer tastings for bar and restaurant staff.Achievements:I designed and developed the brewery's entire experience programme, focusing on brewing principles for both B2B and B2C, as well as the digital brand ambassador line-up, resulting in a 20% increase on social media engagement with the support of the marketing team. I managed the B2C sales programme through social media, creating new opportunities in previously unexplored channels.Culturizador cervecero
  • Cervecería India Colorada
    Commercial Executive / Desarrollador De Marca
    Cervecería India Colorada Aug 2018 - Nov 2019
    Bogotá, Bogotá D.C., Colombia
    • Commercial management, market opening.• Training and product tastings to customer service staff regarding craft brewery.• Management and monitoring of portfolio issues with clients and suppliers, optimizing cash flow.• Coordination, implementation and monitoring of marketing strategies and events in the On Channel.• Budget control of the area at the Brand level for events and commercial agreements.• Implement key variables at the point of sale based on the Account Standards.• Manage communication tools for the On channel, ensuring effective implementation for each POS, with respect to company strategies.• Gestión comercial, apertura de mercado.• Capacitación y catas de producto a staff de servicio al cliente respecto a cervecería artesanal. • Manejo y seguimiento a temas de cartera con clientes y proveedores, optimizando el flujo de caja. • Coordinación, implementación y seguimiento de las estrategias de mercadeo y eventos en el Canal On. • Control del presupuesto del área a nivel de Marca para eventos y acuerdos comerciales. • Implementar variables claves en el punto de venta basado en los Account Standards.• Administrar herramientas de comunicación para canal On, asegurando la implementación efectiva para cada PDV, respecto a las estrategias de la empresa.
  • Inverleoka Sa
    Manager
    Inverleoka Sa Oct 2014 - Jan 2016
    Pravda Zona T, Bogotá
    Personnel management, payroll management, scheduling, supplier orders, inventories, and cash closings, all through SAP. Operational management of the establishment during service. Monitoring of GMP in production.Manejo de personal, manejo de nómina, programación de horarios, pedidos a proveedores, inventarios y cierres de caja, todo por medio de SAP. Manejo operativo del establecimiento durante servicio. Seguimiento a BPM en produccion.
  • Inmaculada Guadalupe Y Amigos En Cia
    Jefe Brigada Bar / Bar Service Manager
    Inmaculada Guadalupe Y Amigos En Cia Jan 2011 - Oct 2014
    Andrés D.C. Bogotá
    Staff management, roster scheduling, management of inventories, product organoleptic quality filter, supply management, and supplies to restaurant bars.Manejo de personal, programación de horarios, inventarios, filtro de calidad Organoléptica de producto manejo de suministros e insumos a los bares del restaurante.

Luis Pérez Skills

Seguimiento De Clientes Marketing Comercial Trade Marketing

Luis Pérez Education Details

Frequently Asked Questions about Luis Pérez

What company does Luis Pérez work for?

Luis Pérez works for Rbc Granfondo

What is Luis Pérez's role at the current company?

Luis Pérez's current role is Marketing Coordinator.

What schools did Luis Pérez attend?

Luis Pérez attended Greystone College, Universidad Externado De Colombia, Fundación Universidad De Bogotá 'jorgetadeo Lozano'​, Colegio De Estudios Superiores De Administración, Pontificia Universidad Javeriana, Colegio De Gastronomia Gato Dumas, Prostbier Medellín 2017, La Escuela Cervecera.

What skills is Luis Pérez known for?

Luis Pérez has skills like Seguimiento De Clientes, Marketing Comercial, Trade Marketing.

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