Passionate road cyclist that has successfully graduated from a full-time digital-marketing postgraduate program at Greystone College in Montreal, focused on: - Brand marketing- Web design on WordPress- Email marketing strategies - Social Media management- Social Media content creation - PPC google ads- SEO3+ years of marketing experience, online & off-line channels. My current focus: - Content creation for social media.- Photography and video editing: adobe Lightroom, premiere pro, photoshop. & illustrator. - Website edition - Wordpress- Leading events focused on experience in the brewery and cycling industry.8+ years experience in the hospitality field, staff training, and operational management optimising resources, and commercial background and experience as a digital brand ambassador in the craft brewery industry.
-
Marketing CoordinatorRbc Granfondo Jan 2024 - PresentVancouver, British Columbia, Canada• Shared efforts on marketing campaigns and strategies related to social media and advertising. • Manage post campaign analysis to measure and report on marketing and advertising metrics.• Develop and maintain social media accounts, including managing customer reviews and testimonials.• Develop graphic material such as posts and video for social media on Adobe Photoshop, Premiere Pro, Illustrator, Lightroom and CapCut.• Assist in the preparation of brochures, reports, newsletters, and other material.• Merchandising and clothes design for the events. Achievements:On the first year I have effectively contributed to increased social media followers by 80%, dragging registrations for our main events from social media engagement. IG @itsxfondo @rbcgranfondo -
Event Marketing SpecialistGrowpro Aug 2023 - Jan 2024Vancouver, British Columbia, Canada• Welcome Package Management for new clients.• Negotiation with local partners for events, activities and travel. • Identify potential partners to improve the destination experience.• Planning and execution of events and activities.• Arrange online meetings with new client’s on-boarding.• Promotion of events (online and in person) and networking.• Live collaboration management for online tutorials, webinars and social media. • Participation in making videos for social networks.NOC 11202 -
Fulfillment Center AssociateCycling Avenue Apr 2022 - May 2023Montreal, Quebec, Canada● Product photography for bicycles and components for online listings.● Inspecting and verifying cycling components received from suppliers, ensuring they match the description, UPC, and condition before listing them online (new, demo, and used items).● Preparing bicycles for shipping by partially disassembling and packaging.Achievements:10% reduction in bicycle returns due to bad packaging and transportation issues and, increasing the inventory ready to ship.
-
Digital Brand Ambassador & Brewery Tour Manager / Especialista De ExperienciaCentral Cervecera De Colombia Nov 2019 - Feb 2022Bogotá D.C., ColombiaOn of the roles on this job was as a crafted-brewing production principles trainer, in which a high level of technical competency was necessary; I also promoted a positive public image for the company as a Digital Brand ambassador, brewery tour guide, and pub manager for “3 Cordilleras brewing Co.” In the production plant.● Digital Brand ambassador and content creator for social media.● Leading the brewery tour on the production plant and managing the BrewPub operations.● Providing training and conducting beer tastings for bar and restaurant staff.Achievements:I designed and developed the brewery's entire experience programme, focusing on brewing principles for both B2B and B2C, as well as the digital brand ambassador line-up, resulting in a 20% increase on social media engagement with the support of the marketing team. I managed the B2C sales programme through social media, creating new opportunities in previously unexplored channels.Culturizador cervecero -
Commercial Executive / Desarrollador De MarcaCervecería India Colorada Aug 2018 - Nov 2019Bogotá, Bogotá D.C., Colombia• Commercial management, market opening.• Training and product tastings to customer service staff regarding craft brewery.• Management and monitoring of portfolio issues with clients and suppliers, optimizing cash flow.• Coordination, implementation and monitoring of marketing strategies and events in the On Channel.• Budget control of the area at the Brand level for events and commercial agreements.• Implement key variables at the point of sale based on the Account Standards.• Manage communication tools for the On channel, ensuring effective implementation for each POS, with respect to company strategies.• Gestión comercial, apertura de mercado.• Capacitación y catas de producto a staff de servicio al cliente respecto a cervecería artesanal. • Manejo y seguimiento a temas de cartera con clientes y proveedores, optimizando el flujo de caja. • Coordinación, implementación y seguimiento de las estrategias de mercadeo y eventos en el Canal On. • Control del presupuesto del área a nivel de Marca para eventos y acuerdos comerciales. • Implementar variables claves en el punto de venta basado en los Account Standards.• Administrar herramientas de comunicación para canal On, asegurando la implementación efectiva para cada PDV, respecto a las estrategias de la empresa.
-
ManagerInverleoka Sa Oct 2014 - Jan 2016Pravda Zona T, BogotáPersonnel management, payroll management, scheduling, supplier orders, inventories, and cash closings, all through SAP. Operational management of the establishment during service. Monitoring of GMP in production.Manejo de personal, manejo de nómina, programación de horarios, pedidos a proveedores, inventarios y cierres de caja, todo por medio de SAP. Manejo operativo del establecimiento durante servicio. Seguimiento a BPM en produccion.
-
Jefe Brigada Bar / Bar Service ManagerInmaculada Guadalupe Y Amigos En Cia Jan 2011 - Oct 2014Andrés D.C. BogotáStaff management, roster scheduling, management of inventories, product organoleptic quality filter, supply management, and supplies to restaurant bars.Manejo de personal, programación de horarios, inventarios, filtro de calidad Organoléptica de producto manejo de suministros e insumos a los bares del restaurante.
Luis Pérez Skills
Luis Pérez Education Details
-
Marketing/Marketing Management, General -
Business Administration And Management, General -
Trade Marketing, Category Management Y Shopper Marketing -
Tecnología/Técnico De Control De Calidad -
Colegio De Gastronomia Gato DumasGastronomia -
Prostbier Medellín 2017Hand Crafted Brewery Production: From Grain To Bottle. -
La Escuela CerveceraCervecería
Frequently Asked Questions about Luis Pérez
What company does Luis Pérez work for?
Luis Pérez works for Rbc Granfondo
What is Luis Pérez's role at the current company?
Luis Pérez's current role is Marketing Coordinator.
What schools did Luis Pérez attend?
Luis Pérez attended Greystone College, Universidad Externado De Colombia, Fundación Universidad De Bogotá 'jorgetadeo Lozano', Colegio De Estudios Superiores De Administración, Pontificia Universidad Javeriana, Colegio De Gastronomia Gato Dumas, Prostbier Medellín 2017, La Escuela Cervecera.
What skills is Luis Pérez known for?
Luis Pérez has skills like Seguimiento De Clientes, Marketing Comercial, Trade Marketing.
Not the Luis Pérez you were looking for?
-
Luis Perez
Strategic Sales Manager | Building Strong Customer Relationships | Delivering Tailored Solutions For Business GrowthMississauga, On2yahoo.com, caldic.ca -
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial