Industrial Engineer, passionate about digital marketing, analytics, and challenges, with experience in the planning, implementation and optimization of campaigns on Facebook, Google Ads, and DV360, Tik Tok. A creative professional with high analyticalskills, teamwork, attention to detail, and results-oriented thinking.Tools:Google Analytics Tag managerData StudioPower BiSupermetrics
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Media Activation Manager ProgrammaticGroupm Jul 2022 - Oct 2024 -
Senior Digital ConsultantProcesalab S.A.S Feb 2022 - Jun 2022Bogotá, Distrito Capital, Colombia-Plan, execute and optimize marketing strategies across digital platforms to help clients fulfill their business objectives.-Create flows and project KPIs according to business needs-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Support and guide the junior members of my team in strategic topics (issues maybe).-Propose innovative media formats to achieve commercial and/or advertising objectives of the clients. -Execute and… Show more -Plan, execute and optimize marketing strategies across digital platforms to help clients fulfill their business objectives.-Create flows and project KPIs according to business needs-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Support and guide the junior members of my team in strategic topics (issues maybe).-Propose innovative media formats to achieve commercial and/or advertising objectives of the clients. -Execute and share periodic management reports to evidence the implemented strategies and their impact on the client's business. Show less
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Consulting AnalystProcesalab S.A.S Aug 2021 - Jan 2022Bogota, D.C., Capital District, Colombia-Plan, execute and optimize marketing campaigns across digital platforms (SEM, DV360, Facebook Ads, TikTok, Google Ads, Twitter) to help clients fulfill their business objectives.-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Management of the client’s budget to obtain the desired return of investment and meet goals.-Optimize, monitor campaigns and propose the necessary adjustments and actions to improve KPIs. -Elaborate… Show more -Plan, execute and optimize marketing campaigns across digital platforms (SEM, DV360, Facebook Ads, TikTok, Google Ads, Twitter) to help clients fulfill their business objectives.-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Management of the client’s budget to obtain the desired return of investment and meet goals.-Optimize, monitor campaigns and propose the necessary adjustments and actions to improve KPIs. -Elaborate monthly reports and presentation of campaign results to clients.-Prepare the agenda to meet with clients and present proposals and initiatives. Manage regular communication with the client in order to make timely decisions. Show less
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Digital Marketing SpecialistPhd Apr 2020 - Aug 2021Bogotá, Distrito Capital, Colombia- Responsible for supporting, implementing and optimizing campaigns on digital platforms: Facebook ads, Google Ads and Display & Video 360 (Programmatic)- Monitoring and control of all agency campaigns (PHD) to ensure compliance with KPIs.- Report on implementation, results, and audience analysis, to propose actions to increase the performance of campaigns.-Ensuring digital media budgets are met within agreed margins and performance improves period over period through constant… Show more - Responsible for supporting, implementing and optimizing campaigns on digital platforms: Facebook ads, Google Ads and Display & Video 360 (Programmatic)- Monitoring and control of all agency campaigns (PHD) to ensure compliance with KPIs.- Report on implementation, results, and audience analysis, to propose actions to increase the performance of campaigns.-Ensuring digital media budgets are met within agreed margins and performance improves period over period through constant monitoring of pacing and performing immediate adjustments, as needed, to maintain performance.-Perform quality control in accordance with ISO 9001, of the digital division of PHD accounts. Show less -
Digital Marketing TraineePhd Oct 2019 - Apr 2020Bogotá D.C., Colombia- Responsible for supporting, implementing and optimizing campaigns on digital platforms: Facebook ads, Google Ads and Display & Video 360 (Programmatic)- Monitoring and control of all agency campaigns (PHD) to ensure compliance with KPIs.- Report on implementation, results, and audience analysis, to propose actions to increase the performance of campaigns.-Perform quality control in accordance with ISO 9001, of the digital division of PHD accounts. -
Human Resources InternSolistica Aug 2018 - Jan 2019Bogotá D.C., Colombia- Perform organizational inductions.- Ensure the fulfillment of legal and complementary trainings. I managed to increase compliance by 33% with respect to the previous semester, thus obtaining 96%.- Create and present monthly management reports.- Design strategies focused on reducing student dropouts at the company's training and development school. Approximately 200 students.
Luisa Fernanda Education Details
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Industrial Engineering
Frequently Asked Questions about Luisa Fernanda
What is Luisa Fernanda's role at the current company?
Luisa Fernanda's current role is Digital Marketing Specialist | Programmatic | Paid Media | Advertising Specialist | Data Analytics | Paid Social | Media Activation Manager.
What schools did Luisa Fernanda attend?
Luisa Fernanda attended Universidad De Córdoba (Co).
Not the Luisa Fernanda you were looking for?
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Luisa Talero
Industrial Engineer/ Director Of Customer Experience - Director Of User Experience/ Banco Falabella, Banco Pichincha.Capital District, Colombia
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