Luisa Fernanda

Luisa Fernanda Email and Phone Number

Digital Marketing Specialist | Programmatic | Paid Media | Advertising Specialist | Data Analytics | Paid Social | Media Activation Manager
Luisa Fernanda's Location
Bogotá, Capital District, Colombia, Colombia
About Luisa Fernanda

Industrial Engineer, passionate about digital marketing, analytics, and challenges, with experience in the planning, implementation and optimization of campaigns on Facebook, Google Ads, and DV360, Tik Tok. A creative professional with high analyticalskills, teamwork, attention to detail, and results-oriented thinking.Tools:Google Analytics Tag managerData StudioPower BiSupermetrics

Luisa Fernanda's Current Company Details

Digital Marketing Specialist | Programmatic | Paid Media | Advertising Specialist | Data Analytics | Paid Social | Media Activation Manager
Luisa Fernanda Work Experience Details
  • Groupm
    Media Activation Manager Programmatic
    Groupm Jul 2022 - Oct 2024
  • Procesalab S.A.S
    Senior Digital Consultant
    Procesalab S.A.S Feb 2022 - Jun 2022
    Bogotá, Distrito Capital, Colombia
    -Plan, execute and optimize marketing strategies across digital platforms to help clients fulfill their business objectives.-Create flows and project KPIs according to business needs-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Support and guide the junior members of my team in strategic topics (issues maybe).-Propose innovative media formats to achieve commercial and/or advertising objectives of the clients. -Execute and… Show more -Plan, execute and optimize marketing strategies across digital platforms to help clients fulfill their business objectives.-Create flows and project KPIs according to business needs-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Support and guide the junior members of my team in strategic topics (issues maybe).-Propose innovative media formats to achieve commercial and/or advertising objectives of the clients. -Execute and share periodic management reports to evidence the implemented strategies and their impact on the client's business. Show less
  • Procesalab S.A.S
    Consulting Analyst
    Procesalab S.A.S Aug 2021 - Jan 2022
    Bogota, D.C., Capital District, Colombia
    -Plan, execute and optimize marketing campaigns across digital platforms (SEM, DV360, Facebook Ads, TikTok, Google Ads, Twitter) to help clients fulfill their business objectives.-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Management of the client’s budget to obtain the desired return of investment and meet goals.-Optimize, monitor campaigns and propose the necessary adjustments and actions to improve KPIs. -Elaborate… Show more -Plan, execute and optimize marketing campaigns across digital platforms (SEM, DV360, Facebook Ads, TikTok, Google Ads, Twitter) to help clients fulfill their business objectives.-Identify the main challenges, strategies, and consumer needs to propose suitable digital actions.-Management of the client’s budget to obtain the desired return of investment and meet goals.-Optimize, monitor campaigns and propose the necessary adjustments and actions to improve KPIs. -Elaborate monthly reports and presentation of campaign results to clients.-Prepare the agenda to meet with clients and present proposals and initiatives. Manage regular communication with the client in order to make timely decisions. Show less
  • Phd
    Digital Marketing Specialist
    Phd Apr 2020 - Aug 2021
    Bogotá, Distrito Capital, Colombia
    - Responsible for supporting, implementing and optimizing campaigns on digital platforms: Facebook ads, Google Ads and Display & Video 360 (Programmatic)- Monitoring and control of all agency campaigns (PHD) to ensure compliance with KPIs.- Report on implementation, results, and audience analysis, to propose actions to increase the performance of campaigns.-Ensuring digital media budgets are met within agreed margins and performance improves period over period through constant… Show more - Responsible for supporting, implementing and optimizing campaigns on digital platforms: Facebook ads, Google Ads and Display & Video 360 (Programmatic)- Monitoring and control of all agency campaigns (PHD) to ensure compliance with KPIs.- Report on implementation, results, and audience analysis, to propose actions to increase the performance of campaigns.-Ensuring digital media budgets are met within agreed margins and performance improves period over period through constant monitoring of pacing and performing immediate adjustments, as needed, to maintain performance.-Perform quality control in accordance with ISO 9001, of the digital division of PHD accounts. Show less
  • Phd
    Digital Marketing Trainee
    Phd Oct 2019 - Apr 2020
    Bogotá D.C., Colombia
    - Responsible for supporting, implementing and optimizing campaigns on digital platforms: Facebook ads, Google Ads and Display & Video 360 (Programmatic)- Monitoring and control of all agency campaigns (PHD) to ensure compliance with KPIs.- Report on implementation, results, and audience analysis, to propose actions to increase the performance of campaigns.-Perform quality control in accordance with ISO 9001, of the digital division of PHD accounts.
  • Solistica
    Human Resources Intern
    Solistica Aug 2018 - Jan 2019
    Bogotá D.C., Colombia
    - Perform organizational inductions.- Ensure the fulfillment of legal and complementary trainings. I managed to increase compliance by 33% with respect to the previous semester, thus obtaining 96%.- Create and present monthly management reports.- Design strategies focused on reducing student dropouts at the company's training and development school. Approximately 200 students.

Luisa Fernanda Education Details

Frequently Asked Questions about Luisa Fernanda

What is Luisa Fernanda's role at the current company?

Luisa Fernanda's current role is Digital Marketing Specialist | Programmatic | Paid Media | Advertising Specialist | Data Analytics | Paid Social | Media Activation Manager.

What schools did Luisa Fernanda attend?

Luisa Fernanda attended Universidad De Córdoba (Co).

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