Luisa Estefania Meyer Email & Phone Number

Virginia, United States

Virginia Department of Health, Statewide VA The background in healthcare internal communications has helped with communication strategy for the VDH’s COVID Communications Hub and the PRSA award-winning Community Ambassadors program. Translated the Community Ambassador website and all of the missions to include Spanish-speaking communities in our efforts to spread factual information and hope during this pandemic.TRAFFIX, Hampton Roads VAImplemented a long-term social media strategy to grow their Facebook, Instagram, and LinkedIn following and engagement. Introduced brand consistency into all content, created monthly content calendars, managed paid engagement campaigns, and provided in-depth monthly reporting.Amtrak Virginia, Statewide VACommunity manager for the Amtrak Virginia accounts. In addition to creating and implementing monthly content calendars, worked with blogger ambassadors to promote their Amtrak travel content, and provided content for NIL sponsorship.

Dallas/Fort Worth Area

As the face and ambassador of a prestigious national brand and a Fortune 500 company at the regional level, I developed comprehensive content strategies aimed at boosting brand awareness, enhancing audience engagement, and driving regional sales growth. My role involved crafting innovative marketing campaign strategies, leveraging partnerships, and fine-tuning advertising targeting to achieve optimal results.Responsibilities included planning, creating, and publishing engaging content across various platforms, including social media channels, YouTube profiles, and WordPress sites. Daily, I utilized Meta (Facebook, Instagram), Pinterest, and Twitter Ads Manager to run targeted ads, ensuring optimal exposure to our audience based on data-driven insights. By staying attuned to online trends, platform innovations, and dedicated brand social listening, I responded promptly to comments and messages, fostering a strong connection with our audience.Additionally, I actively participated in community events to engage with our audiences and captured compelling content. Produced monthly KPI reports to track our progress and inform future strategies. On top of my daily duties, I also implemented onboarding and training processes and process documents, frequently lead team meetings, and continuously researched new platform features to keep our strategies fresh and effective.

Dallas/Fort Worth Area

Responsible for internal communications content for various departments and events throughout the hospital such as Physicians and Medical Staff, Education-Organization Development, Marketing, and Executives. Oversee Medical City SharePoint site and multiple sub-sites. Weekly update and edit content. Produce and edit videos for Medical Staff and place the videos on designated sites. Often create graphics and presentations for events, leadership, and executives. Involved in creating Employee Forums template and graphics, as well as video and sound for presentations, and produce the back to back meetings for two weeks.

Dallas/Fort Worth Area

Provide assistance to the hospital with technical services, including events, audio-visual equipment, and the scheduling process for those services. Set up A/V equipment for public and private gatherings. Oversee A/V equipment and produce meetings.

800 West Campbell Road, Richardson, Tx 75080

Produce online news broadcast, special reports, news packages, entertainment segments, sports broadcast, and monthly discussion panel. Successfully implemented segments such as special reports, entertainment news, and sports broadcasts. Created original content for the news broadcast along with the News Director, News Editor, and Reporter. Worked under a tight production schedule with a fast turn around. Utilized on a daily basis communication skills as well as delegating tasks to the team members. Created singular news packages from pre-production to post-production. Elements for the news package, news broadcasts, and sportscasts edited and created on Adobe Suite CS5 and/or Final Cut Pro.UTD TV News: January 30, 2014 https://www.youtube.com/watch?v=O1w0bSBj0E0International Week Special Report http://utdtv.com/international-week-special-report/

Dallas/Fort Worth Area

Internship: content creation and production manager.

Bachelor Of Arts - Ba, Emerging Media And Communications

Activities and Societies: UTD TV, UTD-International Justice Mission, TEDx Club

Associate Of Arts (A.A.), Design And Applied Arts

Activities and Societies: Phi Teta Kappa (International Honor Society)Member of Phi Theta Kappa, graduated with an Associate of Arts.

Distinguished High School Diploma, Media Technology

Activities and Societies: Audio/Video Club (treasurer and vice president), Student Council (Vice President), Anchor, reporter and audio.