Luisa Deziel Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Services offered include logistics & inventory management , marketing & social media, tasting & event coordination, merchandising & promotional programs, proofreading of POS material, website information and wine lists .Visit www.proofplus.ca for more information.

Western Canada

• Manage the sales team across western Canada.- Develop and implement the appropriate work tools and techniques to guide, coach, set goals and priorities of the sales representatives.- Oversee the weekly activities of the sales representatives.- Develop and implement the appropriate work tools and techniques to follow-up on the performance and goal achievements of the sales representatives.• Manage the sales, marketing and logistics across western Canada: forecasting, promotional plans, product introduction, inventory management, pricing etc.• Manage the order desk in British Columbia for our BC winery partners.• Manage relationships with retail and on-premise clients as needed.• Manage relationships across western Canada with government liquor boards and private retail chains.• Manage relationships with producers represented or to be represented across western Canada to assist in developing sales and expanding our business.• Conduct business reviews with key producers and make recommendations for business development and growth.

Western Canada

My responsibilities include running the operations of the business with special focus on British Columbia Liquor Distribution Branch (BCLDB) communications and client relations.

Vancouver, Canada Area

• Manage a team of marketing coordinators and sales experts across western Canada to maximise the potential of our brands through retail and on-premise• Analyse competitive data on pricing and sales figures to determine viability for new liquor board listings• Manage promotional budgets across western Canada for multiple brands• Build brand plans to effectively merchandise & promote existing listings• Support on-premise and private retail programs• Work with marketing coordinators on social media initiatives – twitter, Instagram, Facebook, Trialto website• Develop brand strategies for Western Canada with our winery partners• Assess ROI on various promotional investments and make recommendations• Oversee development of itineraries for all partner visits to western Canada• Manage a portfolio of 30+ premium wineries from around the world across Canada• Negotiate pricing, allocations and make recommendations for all markets across Canada• Liaise with media and our sales teams to ensure that each winery’s story is getting told• Review inventory and sales levels across western Canada and make recommendations on ordering requirements

• Manage a portfolio of 75+ premium wineries from around the world. • Negotiate pricing, allocations and make recommendations for all markets across Canada. • Analyse competitive data on pricing and sales figures to determine viability for each wine. • Liaise with media and our sales teams to ensure that each winery’s story is getting told.• Review inventory and sales levels in each market and make recommendations on ordering requirements.• Develop brand plans for across Canada.

• Managed the inventory for all of Western Canadao Determined pricing based on FOBs and required A+Po Registered all new SKUs with the relevant liquor boardso Determined inventory needso Issued PO requests to the provincial liquor boardso Issued POs to winerieso Managed relationships with JF Hillebrand and ContainerWorld• Coordinated all BC tastings and events such as IVSA, VPIWFo Submitted all applicationso Ordered sampleso Arranged staffing levelso Created sales materials• Managed inside sales initiatives such as BCLDB fax outs and e-offers to our customer database• Sales representative for outlying regions such as Kelowna, Victoria, Tofino