Luisa Oliveros Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

Responsible for achieving the adoption, consumption, and customer satisfaction objectives of all SAP cloud portfolio solutions, including Artificial Intelligence capabilities. Through work with Customer Success Management teams and the channel ecosystem. With the aim of increasing customer satisfaction and reducing churn.

Colombia

Responsible for Enterprise accounts in Colombia, Venezuela, Ecuador & Central America. Managing CX and EX portfolio. I have broad key new logos like Rappi, Colsubsidio, Fundacion Social, Hocol, ACH. Focus on Financial Services Industry. Double digit growth YoY.

Bogotá, Bogotá D.C., Colombia

Responsible for the indirect licenses & subscription sales through the value-added reseller ecosystem for Colombia, Ecuador, Venezuela, Central America & Caribbean. Double digit YoY growth, development of Innovation partners, over 50% grow in Net New Name Accounts YoY.

Bogota

Responsible for:- Channel development- Co-Develop and manage disciplined execution of Partner Biz Plan that aligns to SAP Strategy- Partner Sales Support- Partner next gen marketing guidance

Colombia

Responsible for the management of the operation in Colombia. Profitable Sales growth (traditional & Digital Channels), New product development, quality certification among other responsibilities.

Colombia

Responsible of the Oracle Direct operation (Indirect Telesales operation) for Mexico, Colombia, Chile, Argentina, Uruguay, Paraguay and Ecuador). Leading a sales team located in Bogota Colombia with an agressive revenue quota selling Technology, Applications and Software as a Service solutions. The coverage model looks for generate capilarity and geographical expansion.

Colombia

Telesales/Internet Sales Director for Mexico. Responsible for the Sales Contact Center Sales team located in Colombia selling licenses & Applications to open SMB segment in Mexico.

Colombia

Responsible for the PSS (Personal and Printing System Group) sales and Coverage strategy of the Top SMB segment in all LA countries except for Mexico and Brazil.

PSG Marketing Manager, responsible for Consumer and Commercial marketing strategic plans.

Mexico City Area, Mexico

•In charge of WS and DSO Business Unit in the Americas region supporting country execution by engaging with local business unit and marketing teams. •Responsible for:-P&L management and control: Including business simulations (gross margin and market share simulations), Bid Deal and promotions approvals.-Oversees the short-term forecast along with country and supply chain teams-Intel, AMD, Microsoft & DBU funding implementation and management (including augmentation programs)

•In charge of WS Business Unit in Latin America, developing the Strategic Business Plan to obtain market share leadership in the region and countries, driving revenue and profitability goals.•Responsible for:-Go to market strategy: Defining Latin America strategic plan, working with countries to deploy tactical plans by target market segments for the product, and driving activity through direct and channel sales.-Strategic leadership in pricing, inventory, supply chain management decisions, and forecasting.•Execution management by country, serving as the focal point between the region and the Global Business UnitResults:•Successfully led NPI Tour of Workstations Z Series in 10 countries around Latin America with budget of more than $560K, engaging with Regional Marketing, Country Marketing and GBU. So far, this tour has generated 156 press reviews and $260K in closed revenue.

Manages: Two full-time Marketing Representatives located in King of Prussia, plus external resources as requiredI am responsible primarily for:-Planning and executing multi-channel database and direct marketing activities to drive new business opportunities for Neoware’s sales channels in support of their revenue objectives. This involves working directly with the North American and Latin American sales channels, as well as supporting business development activities in Latin America.-Improving the performance of Neoware database and direct marketing programs on a global basis. This includes using the Neoware CRM solution to monitor Marketing and Sales key performance indicators by region and by sales channel; and formulating, executing and testing marketing activities to generate leads and improve upon lead generation results.

•Developed marketing activities for Central Nervous System Franchise products (Lexapro, Depakote, Depakon, Akineton, and Cinetol).•Responsibilities included developing marketing plans for physicians and consumers (DTC); implement training programs for the sales force; and designing medical communications activities in order to build strategic alliances with key opinion leaders and medical associations. Forecast-planning and promotional budget control. •Designed marketing strategies based on a customer relationship management system (CRM).

•Planned and coordinated strategic marketing plan for System Sales business unit, addressing the Andean Region (Chile, Peru, Ecuador, Colombia and Venezuela), reaching 97% of the objectives before the end of the fiscal year.•Developed and controlled the budget for promotional and advertising strategies. Monitored and controlled campaign results, providing ROI information to be used in the periodic reports for Latin-American product managers.•Coordinated strategic activities and executed the Storage Business marketing plan in the Andean Region.•Increased the ROI in lead generation campaigns through different sales actions: Inside Sales Force, Contact Center and telemarketing.•Deployed diverse marketing tools including advertising, one to one demand generation campaigns, loyalty programs, big events, one to few events, product catalogues by market segment, public relationship activities and channel marketing activities.

•Developed, implemented and monitored marketing and communication plans, increasing the lead generation rate by 80% through the contact center.•Coordinated a marketing team (data base, web master, telemarketing, and marketing intelligence).•Controlled advertising, media and marketing research and events agencies.•Developed regional demand generation campaigns, successfully replicated in other countries including Venezuela, Argentina and Chile.•Created campaigns applying targeting and segmentation strategies based on CRM in-house data.•Increased revenue more than 20% year to year from the activities in my charge.Awards:•General Management Recognition for the high impact telephone sales strategy called Summer Blitz Day for the Andean Region (Colombia, Venezuela, Ecuador, and Chile).•Director’s Award for excellence in planning, execution and tracking of marketing campaign, Super Offers, in the Andean Region (Colombia, Venezuela, Ecuador, and Chile).

Professional Certificate In Sustainability, Sustainability Studies, Professional Certificate In Sustainability

Master Of Business Administration - Mba, Organizational Leadership, Mba

Bachelor Degree, Marketing

Activities and Societies: Class tutor

Specialization (Certificate), Strategic Marketing