Luisa Pérez Email & Phone Number

Responsible for facilitating the strategic planning process for Alpina Colombia and other business units of the group. Design and definite a proper strategy monitoring process for subsequent implementation

• Planning, development, and execution of key business transformation projects leader for Colombia.
• Web ordering pilot design and testing for future expansion
• Business intelligence merge with commercial processes tech transformation leader

• Responsible for Colombia’s strategic portfolio development as well as some global brands for Venezuela and some Caribbean countries
• BAT leadership consolidation in Colombia, supported by and innovation agenda in the Premium segment and development of the medium and low segments

• Responsible for the Market Research Plan definition and implementation in Colombia, Venezuela and the Caribbean. Regional team consolidation for the region, leading more than 10 people.
• Creation and consolidation of the functional area for a new region made up of 23 Caribbean countries
• Creation of the follow up mechanism of the commercial team
• Processes and way of working unification

Colombia

Responsible for the strategy definition, execution and commercial monitoring, leading a team of 10 sales representatives and 20 Trade Marketing people throughout Bogotá

• Leader, coordinator and facilitator of the internal Strategic Planning Process
• Implementation of the BAT Global Strategic Planning process in an organization recently merged governed under local processes
• Identification and formal communication of internal processes risks as well as the plan definition and implementation to solve it
• Visibility and follow up implementation for volume and inventories execution in all associated channels

Colombia

• Responsible for defining and monitoring all strategies behind Lucky Strike for one of the historical most significant changes in the category (“Kool Mix”)
• Risk mitigation and solutions associated with the change

Colombia

• Responsible for supporting the strategic planning process. Directly leading Demand and Cycle processes and monthly meetings
• Preparation of support analysis for Protabaco acquisition
• Merge and acquisition internal process facilitator in 2 companies recently merged

Colombia

• Lucky Strike (Red y Click & Roll) coordinator
• Preparation of a Trade marketing attention plan for South Bogotá, subsequently implemented

Colombia

Responsible for the evaluation, presentation and projection of the key Trade Marketing variables. Analysis, evaluation and elaboration of Key Accounts agreements and marketing budget management

Colombia

• Projections preparation for a valuation model to obtain a loan of $30,000 MM for a renting customer
• Coordination of a key public contract

Colombia

• DIAN risk mitigation related to the USD compensation account. ($20 Mn USD)
• Identification of expired CADIVI applications in Venezuela and request for their reconsideration (approximately $2 Mn USD).
• Global systematization SAP project implementation (financial procedures and payments).