Luis Arana Email and Phone Number

Responsible for growing a book of over 100 mid-market accounts and working with Comcast Business' large portfolio of Networking, Security, Cloud, and Communication solutions.

- Responsible for all 50+ US, Canada, and Latin America accounts. Providing solutions to a variety of markets, company sizes, and cultures.- Assisted in building reliable revenue forecasting and strategic business planning.- Built and strengthened relationships with new and existing accounts to drive revenue growth.- Owned the entire sales process from prospecting, discovery call, product demonstrations, business presentation, proposal delivery, to contract negotiation and deal closure.- Collaborated closely with marketing team to develop targeted sales-driven email campaigns, customer education content, and product demonstration tools.- Built long-term strategic relationships with clients and expand business reach.- Developed product trainings for sales representatives across all accounts to help them identify target markets and personas for our products.- Assisted in the planning, go-to-market strategy, and launch of new products.- Assisted in the planning and execution of 20+ trade conferences and events.- Developed on-boarding processes and workflows to improve best practices in lead generation and pipeline growth.- Promoted a safe and inclusive environment where new ideas, views, and opinions are welcomed.

- Worked with residential and commercial projects across GA, SC, and AL consistently exceeding quotas by an average of 20%.- Established new accounts through cold calling and personal visits to potential customers.- Responsible for the entire sales cycle including: prospecting, outbound contact, qualifying, quoting, and closing. - Computed total costs and profit requirements for customer sales to provide accurate pricing.- Delivered in-person presentations of products and services offered.- Worked collaboratively with partners to develop sales strategy and drive revenue.- Responsible for scheduling and management of customer projects.- Developed and maintained pipeline using Salesforce with a strong focus on pipeline hygiene. - Established and maintained long-lasting relationships with trade partners and vendors.

- Closed pre-seed funding of $120,000 USD. - Responsible for all financial operations - Developed financial projections with 5-year scope.- Developed go-to-market strategies along with revenue streams.- Participated in product UI/UX development. Responsible for partnership development.

- Created and updated mission and vision statements.- Participated in the strategic planning for the organization.

- Responsible for documenting chapter events.- Stored documents and photograph according to chapter rules.- Engaged in the planning of events with other organizations.- Developed periodic articles from events.