Luisa Wink Email & Phone Number

Based in Montreal, Canada, Busbud is the leading global marketplace for intercity ground travel, helping travelers quickly and easily book bus and train tickets on over three million routes worldwide. - Orchestrating a global marketing calendar to deliver timely and localized campaigns across Busbud’s key markets.- Collaborating across sales, engineering, and product teams to drive marketing projects to successful completion.- Leading the localization of Busbud’s content… Show more Based in Montreal, Canada, Busbud is the leading global marketplace for intercity ground travel, helping travelers quickly and easily book bus and train tickets on over three million routes worldwide. - Orchestrating a global marketing calendar to deliver timely and localized campaigns across Busbud’s key markets.- Collaborating across sales, engineering, and product teams to drive marketing projects to successful completion.- Leading the localization of Busbud’s content processes to maintain consistency across diverse international markets.- Overseeing large-scale SEO content strategies and leveraging SEO tools to achieve impactful outcomes.- Managing content across all organic channels, including websites, blogs, social media, emails, and PR efforts.- Establishing streamlined marketing processes to ensure projects adhere to best practices from inception to execution.- Managing marketing campaigns aimed at promoting partner brands through organic channels.- Proposing initiatives to develop new product features that enhance support for marketing team requirements and user experiences.- Coordinating with external vendors to ensure timely and high-quality content delivery. Show less

Florianópolis, Santa Catarina, Brasil

NSC is an affiliate of Rede Globo, Brazil’s largest television network. The group’s portfolio includes online communication channels (websites and social media), a TV channel, three radio stations and three newspapers.- manage people and results of the Branded Content studio;- work with the planning and sales teams to create content projects focused on relevance to both clients and audiences;- ensure the relevance and quality of the content team's deliverables;- develop… Show more NSC is an affiliate of Rede Globo, Brazil’s largest television network. The group’s portfolio includes online communication channels (websites and social media), a TV channel, three radio stations and three newspapers.- manage people and results of the Branded Content studio;- work with the planning and sales teams to create content projects focused on relevance to both clients and audiences;- ensure the relevance and quality of the content team's deliverables;- develop customized communication campaigns with multimedia solutions; - elaborate and analyze service and sales reports;- elaborate financial reports; - interface between the product and commercial areas.* achieved 170% of the annual profit target in my first year as team leader. Show less

Florianópolis E Região, Brasil

NSC Branded Content Studio is part of the largest multimedia communication group of Santa Catarina (Brazil), and its focus is to bring innovation to the act of telling great brand stories.- developed content strategies aligned with client needs and goals;- created and published SEO-driven content;- created multiplatform content (TV, radio, online and print);- edited and proofread articles;- created reports and analyzed website traffic and user engagement metrics;-… Show more NSC Branded Content Studio is part of the largest multimedia communication group of Santa Catarina (Brazil), and its focus is to bring innovation to the act of telling great brand stories.- developed content strategies aligned with client needs and goals;- created and published SEO-driven content;- created multiplatform content (TV, radio, online and print);- edited and proofread articles;- created reports and analyzed website traffic and user engagement metrics;- managed content distribution;- created performance reports. Show less

Florianópolis

Contentools is a software (Saas) designed to help companies and digital agencies better manage, scale, produce and distribute their content strategy.As a freelance content marketing professional, I developed complete content marketing strategies, by building personas,assessing KPIs, defining keywords and guidelines, creating content calendars and measuring results, as well as writing and editing blog posts.

Florianópolis E Região, Brasil

- managed a marketplace of writers, editors and content managers from Brazil and other countries;- selected qualified professionals to work directly with Contentools' customers;- designed the process of scaling the role of content managers; - ensured the content quality of different types of texts;- provided consultative editorial services to ensure appropriate copy solutions were used;- performed head-hunting tasks to select content professionals;- optimized content… Show more - managed a marketplace of writers, editors and content managers from Brazil and other countries;- selected qualified professionals to work directly with Contentools' customers;- designed the process of scaling the role of content managers; - ensured the content quality of different types of texts;- provided consultative editorial services to ensure appropriate copy solutions were used;- performed head-hunting tasks to select content professionals;- optimized content to boost organic search potential;- produced different types of content to train new remote collaborators;- mediated the communication among content professionals, customers and the Contentools’ team;* wrote viral content that reached over 1M page views in its first months. Show less

Hamburg E Região, Alemanha

Dreamlines is Europe’s largest online cruise booking portal with popular websites in Australia, the UK, the USA, Italy, Brazil, Italy, Russia and other countries. - managed and improved website content and product offers;- edited the entire website’s copy, making sure the content of every page was optimized, clear and up-to-date; - assured the product portfolio’s quality and accuracy;- wrote product-focused newsletters;-designed the company’s blog strategy and wrote… Show more Dreamlines is Europe’s largest online cruise booking portal with popular websites in Australia, the UK, the USA, Italy, Brazil, Italy, Russia and other countries. - managed and improved website content and product offers;- edited the entire website’s copy, making sure the content of every page was optimized, clear and up-to-date; - assured the product portfolio’s quality and accuracy;- wrote product-focused newsletters;-designed the company’s blog strategy and wrote weekly articles; - planned and executed social media strategies. Show less

Master Of Business Administration - Mba, Marketing, Branding E Growth

Linguistics