Luis C. Alanís Email & Phone Number

Mexico City, Mexico

Leader of PepsiCo's Content Engine Mexico Hub, which supports Marketing operations across PepsiCo's LATAM, North America Foods, and Global Foods Group divisions. Owner of the Digital Asset Management (DAM) platform governance model, designing and monitoring taxonomy and other functional audits. Manager of a team dedicated to support all internal DAM-related operations, as well as management and reporting of PepsiCo North America brand websites.

Mexico City, Federal District, Mexico

Leader of the LATAM unit of digital analysts inside the Content Engine team, owner of PepsiCo's Digital Asset Management (DAM) platform. As one of the most senior members of the newly formed capability, I was part of the design, testing, and implementation of the platform's user experience, internal governance model and overall ways of working.

Monterrey Area, Mexico

Team coordinator commited to keep each client's need in sight and under development. Responsible for briefing internal team members of new projects and supervising creative content development. Working hand-in-hand with Brand Managers and PR teams to help them reach their goals. Experienced managing remote and local accounts from various industries ranging from the culinary business to agriculture.

Monterrey Area, Mexico

Copywriting for diverse brands across six countries, three languages, and different channels, such as websites, video, mailing campaigns, and social media. I gathered experience managing webpages hosted in WordPress and Adobe Experience Manager, and mailing campaigns in Mailchimp and Pardot.

Bachelor Of Arts - Ba, Digital Communication And Media/Multimedia, Graduated With Honors

Activities and Societies: Broadcaster at Frecuencia Tec, the university's regional radio channel, for 3 years. Vice-President.

Cinematography And Film/Video Production

Academic exchange program focused on audiovisual production.

Communication And Media Studies

Academic exchange program focused on marketing studies.