Natum was born from the urgent need to offer the highest quality of eco-sustainable products, 100% certified and derived entirely from processes whose base is centered on the principles of sustainable development; circular economy, zero waste, directly linked to addressing global challenges such as large-scale plastic pollution, the growing carbon footprint, pollution and the deterioration of the natural environment.As part of my personal development in the brand, I have been able to take part in the entire process from origin, development and design of the brand to the implementation and creation of the product as well as its positioning in the market for sale in niche stores and e-channels. commerce, implementing Marketing strategy and SEM and SEO positioning.- Development, market study and prototype development- Industrial product search and development- Development of the logistics structure.- Ideation of "storytelling".- Development of Marketing and SEO strategies- Process of creating a static website in HTML, JavaScript and CSS.- Full development in Wordpress CMS- Leadership, monitoring and decision making

Proud to have worked for MRM//McCann in Madrid, Spain's leading digital and CRM agency, with 180+ talented digital thinkers, creators, coders and craftspeople.-Integral management of customer marketing campaigns and business development.-Collection of requirements and specifications for the implementation of campaigns.-Marketing campaign strategy, with communication plan - emailing / SEM / SEO.-Realization and analysis of results kpis for decision making, Analysis of the results of campaigns, rewards and promotions, Web results, visits, abandonment rates ...-Responsible for maintaining the content of specific campaign sites-Definition of triggers and transformation of the data into insights that add value to the marketing-brand acquisition area.-Specific targuet segmentation for each campaign differentiating sociodemographic data and customer experience.-Coordination and implementation of crosselling, upselling, loyalty and winback actions.

• Supporting the PMO in delivery planning and contributing to the successful execution of projects• Building project status reports• Organizing agendas and meeting invites• Identifying and escalating any potential risks or delays• Preparing ad hoc presentations for Executive members• Supporting the team in achieving its expansion goals