Luisella Premoli Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Appointed to lead a global team in multiple regions, previously part of Global Supply and then Global Operations, after the acquisition of GMI. The team was focused on two main business areas: panelist profiling data and fraud spotting and mitigation.Worked on multiple platforms and as SME during panel merger and migrations: data alignment and consistency applied to 50+ panels all over the world required a lot of organization and processes that needed to be streamlined

Amsterdam, North Holland, Netherlands

Inside the Kantar group, 6th dE has been merged with Lightspeed Research and re-branded, growing in business dimension and panel coverage. Operated in the wider EMEA region with up to 15 (multi language) panels with similar responsibilities and focus as previously. Deputy of the Panel Operation Director as part of Panel Operations.

Amsterdam, Noord Holland, Nederland

Stepped away from production to strengthen the focus on the issues of panel data quality. Managed a newly formed team of 4, responsible for integrity and update of panelists data, KPIs on panels, panel management, usage and maintenance policies, core info and profile questionnaires design, data structure and data processing

Amsterdam Area, Netherlands

Joined the company in the start-up phase as the European hub inside TNS for on-line consumer panels. Operations were focused in the main 5 European markets (UK, FR, ES, DE, IT). As senior manager the main task was to form, develop and head up the sampling and feasibility check team that grew from 1 to 15 employees in multiple locations. Main responsible for designing panel structure and production processes, including sample design and panelist usage policies.Other tasks in the team: panelist incentivization and, from 2007, special focus on panel quality management issues and KPIs. Start-up tasks that later generated other specialized teams: panelist support and communications, web development, recruitment data quality;Special task in panel growth and acquisitions: responsible for migrating and merging local TNS panels, consolidating and harmonizing different data and structuresFrom February 2006: involved in the user testing of newly developed panel and sampling management system, part of a multi country task force in TNS with the goal of suggesting enhancements and software developments that could support the European business needs

Amsterdam, North Holland, Netherlands

Technical manager of the national consumer panel from the start-up phase of the project (design of sample and recruit form, incentives to the members, design of the data collection process, cleaning and upload of the data into the Oracle database, relations with the American provider of the software application to interface the database during the test phase). Later tasks included selecting samples for the surveys from the panel, creating SPSS and SQL programs to support the panel management and in the research and development of new directions for the panel itself (such as Internet panel), training new technical personnel for the panel department, and more generally solving multiple daily technical problems connected to the complex database in Oracle

Amsterdam, North Holland, Netherlands

At the time, a small but successful marketing research company, represented a perfect entry point to the Dutch job market: beside the usual tasks of data manager (scripting questionnaires, data processing), from Jan 1999 responsible for the planning inside the data management area

Milan, Lombardy, Italy

The company, born as a joint venture between the AC Nielsen Corporation and Demoskopea (at the times an Italian leader firm in the marketing research), was specialized in ‘ad hoc’ consumer research, political and social research. Survey data processor and new project developer but also managing a team in the data processing area (EDP) – including training of new personnel. Responsible for the operative planning both inside the EDP department and between EDP and the other areas, such as Field, Editing and Commercial Areas. This task required the correct evaluation of timing and costs of any new research project.

Milan, Lombardy, Italy

Beside complex projects, also responsible for the operative planning and training of new personnel

Milan Area, Italy

Acquired great experience in most of the data processing: from the data collection with questionnaires for computer aided interviews to the data cleaning, missing values treatment, tabulation, basic statistical analysis, data management and process development about panel research