Luis Enrique Montenegro Vela Email & Phone Number

Peru

• Creation of a unified and structured data strategy for all the company (Direct Sales, eCommerce, Marketplace and Retail channels), providing our platforms with complete, consistent, and valuable information to generate.
• Conceptualize and oversee construction of an innovative platform used by commercial planners to create catalogs for all Belcorp customers.
• Leader of the functional and the development teams.
• Prioritization of tasks and team’s backlog.Achievements:
• Data consistency across the E2E process.
• Reduce errors in planning due to manual linked tactics.

• ​In charge of the formulation of streamlined processes for efficient digital data analysis and reporting, all in alignment with both short/long-term objectives and the overarching business strategy.
• ​Making insightful suggestions on the optimal utilization of data analytics. Responsable for keeping attuned new tactics and A/B tests to obtain market insights in the digital countries.
• ​Follow-up of digital KPIs such as Traffic, Conversion Rate, Average Ticket and Churn in corporate level.
• ​Responsable for customer segmentation and how to select target markets based on behavior and responses to implement digital personalization strategies using Machine Learning algorithms.Achievements:
• ​Implementing digital tools for analysis
• Implementing a new digital channel for sales

• ​Defined digital strategy and digital catalog of Ecuador y Panama.
• Consultant of commercial definitions in the creation of a web platform that enables the digital planning ecosystem.
• Planning and execution of pilots and A/B tests to obtain market insights, responsible for the digital strategy in Ecuador y Panama.Achievements Ecuador:
• Growth in digital sales (27% YOY).
• Growth in convertion rate (+2.5pp YOY).Achievements Panama:
• Growth in digital sales (96% YOY).

Education record

Administración De Empresas

Bachelor Of Business Administration (Bba)

Education record