Luis Miguel Ezquerra Fernández Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

México

Head of the account team with leadership responsibilities for the development of communication strategies and advertising campaigns. The added value we offer as an in-house agency is that we possess full knowledge of business strategies and results.Due to my work for Elektra and Banco Azteca I have developed a speciality in remittances from the Latin market in the US to Mexico and other Latin American countries.Achievements:- Repositioning and rebranding Banco Azteca, leading to position the brand into the Top 20 of national brands.- Launch of Banco Azteca's Payroll campaign that prompted it to become Number 1 in portability nationwide.- Development of several strategic Digital Banking campaigns, placing Banco Azteca’s App as the most downloaded in the country and the best evaluated in App stores.- Deep collaboration with Banco Azteca’s Marketing and Business Teams of remittances to Mexico to maintain the highest market share in the country.

México

Account Management Grouper (2013 - 2015): Management of 70% of BBVA Bancomer Account, in charge of a team of 12 people divided into 3 teams specialized in comprehensive communication (Business Development, Payment Methods, and Sponsorship of Soccer League BBVA Bancomer and CRM). Each of these teams with a respective Account Director under my leadership. I was also responsible for the Administrative Governance of the account and the relationship with BBVA Global Brand Guardianship in Spain.Account Management Director (2011 - 2013): Management of a team of 13 people to develop Communication strategies to create a clear and differentiated brand positioning and behavior, through disruptive ideas for increasing market share and sales, or for strengthening the top of mind in the target consumer. Development of Point of Sale and Trade Marketing materials, as well as coordination of special Sponsorships. Control and coordination of audiovisual and graphic production budgets of the brand.New Business: Development of strategic Marketing and Communication proposals to compete for new clients in various categories and industries. Planning and control of the estimated brand budget based on a Scope of Work and on the Human Resources needed to manage the account.

México

Marketing and Communication Strategy in the national mass market to counteract competitors. Creation of campaigns that strengthened the brand and spreaded its tactical efforts

México

Aeromexico: Launch of the “Hard Sell” brand campaign focused solely on reattracting the consumer by making them consider AeroMéxico as an accessible option. This campaign made 2007 the year with the highest ticket sales in the company's history.Johnson & Johnson: : Creation of the category of exclusive medications for sinusitis with the launch of Sinutab, a brand that continues to be the category leader. Relaunch of the Tylenol brand and development of Actifed line extensions. Creation of a strategy to neutralize the overwhelming investment of competitors Genomma-Lab media.

México

Aeromexico: Development of strategy to prevent the misperception of “Low Cost” Airlines by implementing a new image, concept and behavior for the brand, as well as strengthening national and international destinations.Kendrick: Launch of the generic drug line, taking it to the Top 3 in sales in the category.Fóndika: Brand launch campaign.

Licenciatura En Mercadotecnia, Marketing

Semestre De Intercambio

Cronista Deportivo