• Strategic planning• Brand creation and localized design strategy• Content creation and implementation• Process creation and implementation

Strategic planning of process and design execution of award-winning mobile and web experiences within Agile environments. As part of the Digital Channels leadership, I guide my team to effectively collaborate with our partners in product, development, marketing, and social media—agencies and third-party vendors as well—and to maintain a work/life balance that fosters the wellbeing of the culture. I've overseen the creation of robust design systems that are now intrinsic to the team's everyday life as contributors and helped implement new cloud-based tools to improve design efficiencies and communication of a now remote-first team. I collaborate directly with executive leadership on team building initiatives, strengthening relationships, and defining rubrics for individual contributors and managers.

Creative direction and innovation leadership of UX/UI mobile and desktop experiences in traditional and direct banking for consumer, commercial, wealth management and small business banking, focused on best practices of user-centered design, customer experience research and acquisition. Monitoring of UX design systems implementation, marketing and brand presence, third-party products customization, social media, communications and UI prototyping for research. Hiring, managing and coaching of UX team staff. Speaking engagements.

• First Experience Design lead hired into the organization• Creation and oversight of designs for Dotcom and Online Banking• Oversight of outsourced creation and implementation of mobile apps• Vendor consultation of design and brand implementation

• Creation and prototyping of UI experiences for Dotcom and online banking• Assigned lead for Bill Pay, Mobile Banking, BankAmeriDeals™, social media, • Active participation in the localization of UI experiences for Spanish-speaking audiences• Co-branding products• Individual contributor for the UX future state team (innovation)

• Concept-to-finish design of promotional materials for the Oracle Education Foundation• Art-elements creation for three websites• Template creation of internal communication materials

• Concept-to-finish design supervision of printed and digital-advertising deliverables• Coordination of onsite advertising placement• Brand guidance to third-party vendors and coordination of deliverables• Website updates via CMS• Visual design team manager

• Corporate brand design• Award-winning advertising campaign design (billboards, newspaper and magazine ads)• Direct-mail design• Sales-pitch packages