Luis Reyna Email & Phone Number

Redmond, Washington, US

Mountain View, California, US

Taunton, MA, US

• Developed the marketing strategy for all nutritional supplement products by analyzing sales needs, the effectiveness of marketing effort, and customer feedback.
• Led collaborative effort between marketing, sales, product development, and compliance departments ensuring transparency, accountability, and excellence for new product launch
• Collaborated with product development in the selection of products, key ingredients, and substantiated claims
• Provided direction for nutritional product content marketing pieces such as social media posts, landing pages, product videos, and E-books
• Managed relationship with influencer partners and collaborated with them in the creation of videos, e-books, and recipes

Miami, Florida, US

• Managed and provided direction for the marketing team consisting of designers, copywriters, translators, video editors, and social media specialists
• Led a re-branding effort, determining the new look, feel, and ensuring brand messaging and identity was consistent across all platforms after implementation
• Strategically determined content pieces to engage prospects in every aspect of the customer journey
• Oversaw and directed content for all communication platforms including social media, email, and print collateral
• Implemented a digital marketing campaign rhythm to attract, engage and convert prospects into customers

Irvine, CA, US

• Provided creative direction for video production, email design, copywriting, print materials, social media posts, web content, advertisements, and packaging
• Led the communication of all new product launches, ensuring consistent messaging, brand consistency, and timely execution across multiple platforms
• Maintained accountability for quality, timeliness, and delivery of all projects executed by the creative team
• Identified and vetted vendors for the development of supporting marketing pieces

Los Angeles, CA, US

• Conceptualized and developed various marketing tools by working collaboratively with video, social media, web, and other departments
• Key contributor in executing the marketing strategy, leading to a volume sales increase from $250K/month to $2.2 million/month
• Developed and maintained a deep understanding of the Latino market including consumer metrics, psychographics, demographics, market size, and trends

Newport Beach, CA, US