Luis Reyna Email & Phone Number

Redmond, Washington, Us

Mountain View, California, Us

Taunton, Ma, Us

• Developed the marketing strategy for all nutritional supplement products by analyzing sales needs, the effectiveness of marketing effort, and customer feedback. • Led collaborative effort between marketing, sales, product development, and compliance departments ensuring transparency, accountability, and excellence for new product launch• Collaborated with product development in the selection of products, key ingredients, and substantiated claims• Provided direction for nutritional product content marketing pieces such as social media posts, landing pages, product videos, and E-books• Managed relationship with influencer partners and collaborated with them in the creation of videos, e-books, and recipes

Miami, Florida, Us

• Managed and provided direction for the marketing team consisting of designers, copywriters, translators, video editors, and social media specialists• Led a re-branding effort, determining the new look, feel, and ensuring brand messaging and identity was consistent across all platforms after implementation• Strategically determined content pieces to engage prospects in every aspect of the customer journey• Oversaw and directed content for all communication platforms including social media, email, and print collateral• Implemented a digital marketing campaign rhythm to attract, engage and convert prospects into customers

Irvine, Ca, Us

• Provided creative direction for video production, email design, copywriting, print materials, social media posts, web content, advertisements, and packaging• Led the communication of all new product launches, ensuring consistent messaging, brand consistency, and timely execution across multiple platforms• Maintained accountability for quality, timeliness, and delivery of all projects executed by the creative team• Identified and vetted vendors for the development of supporting marketing pieces

Los Angeles, Ca, Us

• Conceptualized and developed various marketing tools by working collaboratively with video, social media, web, and other departments• Key contributor in executing the marketing strategy, leading to a volume sales increase from $250K/month to $2.2 million/month• Developed and maintained a deep understanding of the Latino market including consumer metrics, psychographics, demographics, market size, and trends

Newport Beach, Ca, Us