Luis Leyva Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

• Managed day to day social media accounts for San Antonio FC • Developed and implemented short term and long term content strategies to align digital presence with internal and external stakeholder expectations• Worked closely with Public Relations manager and content producers to execute plans while promoting and protecting the San Antonio FC brand• Assisted in all club communications efforts including the creation of written collateral (press releases, web stories), working with local and national media to facilitate interviews (print, TV, radio), and historical archiving through the maintenance of game notes and media guides.This role has familiarized me with a fast-paced, highly-engaged creative working environment which requires decision-making and quick problem-solving skills to work at our highest potential. It has also provided continued learning opportunities as the digital space continues to evolve, which leads me to adapt and become familiar with new platforms and tools constantly.The dual role of managing social media while being an involved member of the Public Relations team has taught me to approach our digital efforts with a PR mentality, making our messaging intentional and strategic to better align our front-facing communications tactics with our branding.

San Antonio, Texas Area

• Managed organization’s social media accounts• Content development for digital media• Created and developed marketing strategies for organization and merchandise• Assisted in development of visual content for digital graphics• Maintained positive brand reputation among the Texas State University and San Marcos community• Leveraged analytics and metrics to develop and improve campaigns

• Planned and hosted Mass Communication Week at Texas State University• Managed Mass Communication Week Twitter account during event• Analyzed metrics to develop and improve social media campaigns and increase public engagement• Assisted in setting up and coordinating speaker seminars• Served as liaison between guest speakers, faculty, and students• Provided public relations services and counsel to clients (blogging, web, social media, video)

Kerrville, Tx

• Translated company digital and online content from English to Spanish.• Served as Spanish liaison between the company and target audiences.

• Content development for social media in English and Spanish• Served as Spanish liaison between the club, media, and audience• Developed and wrote news stories and news releases in English and Spanish• Provided live match updates on social media platforms to online publics• Translated stories and releases from English to Spanish and vise versa• Assisted in filming and editing video• Gathered, organized, and interpreted data for research• Assisted in developing media guides • Tracked team and player statistics• Assisted in stadium preparations on match days

San Antonio, Texas Area

• Video production for news• Conducted research and collected data• Interpreted data to facilitate development of strategies for proposals to clients• Conducted interviews and assisted in developing news stories and feature articles