Manage and develop day-to-day marketing strategies to a diverse talent roster that includes global artists such as Karol G, Sebastian Yatra, Alejandro Fernández, Luis Fonsi, Jhay Cortez, Gloria Trevi, RBD, and more, providing marketing, promotional, and positioning strategies to their business and music projects.

Manage day-to-day relationships with a diverse talent roster that includes artists such as Gloria Trevi, RBD, Paulina Rubio, Raymix, and, Chiquis providing marketing, promotional, and positioning strategies for their music projects. Implemented successful marketing campaigns that exceeded revenue objectives for ‘Diosa De La Noche Tour’ (Gloria Trevi and Karol G) and ‘Ser O Parecer 2020’, the RBD reunion that became the most successful Latin live stream of 2020.

Create and execute PR and communications strategies for Latin artists for the Hispanic market in the US: design strategies as per each artist's calendar, maximize event participation, media management, tours releases, red carpet coverage and strengthen brand awareness. ◆ Created and maintained PR campaigns for artists like Juanes, Gloria Trevi, Jesse & Joy, to secure brand awareness and media exposure. ◆ Successful album and single releases that achieved national tv and online reach. ◆ Prepared creative and engaging press kits, media lists, one sheets and press releases- both in English and Spanish, that reached 4,500 key industry contacts, achieving an estimate of 50% press features with no edits.◆ Executed PR strategies for projects that received multiple recognition including awards nominations to ceremonies like GRAMMY, Latin GRAMMY, Billboard, Latin Billboard, Premio lo Nuestro, Premios Juventud and Latin American Music Awards.◆ Created and maintained multifaceted PR campaigns for different artists. Achieved successful tour coverage and promotions.

RCN Television group is one of the largest private television networks in Colombia. 'Planeta Gente' is a daily show aired on 24-hour news channel NTN24. Responsible for producing stories from conception to broadcast with a special focus on the entertainment industry in the US and Latin America: research, interviewing, booking guests, online content, developing network of news sources and special events coverage. ◆ Interviewed local and international personalities. ◆ Managed to cover breaking news under deadline pressure.