Support the Product Marketing Manager in sharing market intelligence, product knowledge, and industry expertise to drive new customer acquisition.Provide product thought leadership through deal-driven pre-sales support, as needed, in collaboration with the Product Marketing Manager.Identify and drive up-sell and cross-sell opportunities across the full range of BSI products and services within the existing customer base.Plan, develop, and execute effective programs to deliver product positioning, value propositions, and messaging to customers and prospects through online and offline channels. This includes launch events, workshops, exhibitions, speaker opportunities, webinars, brochures, sales collateral, direct mail, email marketing, website content, blogs, and other press opportunities.Collaborate with the Product Marketing Manager to leverage market research and competitive intelligence, ensuring BSI product differentiation and identifying new market opportunities (e.g., new segments, applications).Plan and execute marketing campaigns using the full marketing mix to achieve lead generation, revenue, and profitability targets.

Responsible for assisting in the planning and execution of all facets of marketing and digital marketing activities within the budget allocated for BSI Assurance.Campaign development and tracking, GTM events and webinars management, budget assistance, salescollaboration, lead management, association and partnership management.Marketing tools: Adobe Photoshop, WorkFront, Pardot, Salesforce, GoToWebinar, Sproutsocial.- Campaign development: coordinate marketing campaigns including planning tool, developing and deploying emails marketing, localizing collateral and working with sector sales teams to ensure local sector issues are addressed.- Webinar management : Manage all tactics and full execution for BSI webinars including creatingthe webinar meeting, landing page, and custom redirect links for each webinar, communicate and managethe presenters prior to the webinar, and manage the leads and feedback following the event.- Marketing support: Salesforce, Pardot, and Workfront, to monitor and track campaign tactics and expenses. Assist in the creation of processes, templates, social media and content review.- Marketing support Salesforce: Experienced in optimization Salesforce to align with marketing campaigns objectives. Proficient in campaign management within Salesforce and Pardot, adept at designing and executing targeted campaigns. Skilled in Data Management and Segmentation, ensuring data accuracy and implementing segmentation strategies between Salesforce and Pardot. - SEO analysis and collaboration with marketing team.

Responsible for the design and delivery of marketing communications activities including emails, landing pages, lead generation, direct marketing, advertising, virtual trade shows and all other promotional activities within BSI Americas business segment. Marketing tools: Photoshop, WorkFront, Pardot. Email production: - Email Marketing Specialist- Email template: HTML, responsive, UTM parameters Email execution: - Marketing Automation: Salesforce - Pardot- Email segmentation - A/B test - Subject Lines - CTAEmail analysis:- Communication with stakeholders about the email performance and optimization- Pardot KPIs: Open Rate, CTR, Delivered Rate

- Partnerships Coordinator - Development and support of Marketing projects for the brand- Content Marketing and Digital Strategy Operations - Platforms that I managed: - LATER (Social Media Platform) - CRM Copper and Hootsuite - Email Marketing - MailChimp- Project Coordinator for Trade Shows Presentation

No. 1 Top Seller Nordstrom Toronto Eaton Center - Flagship Store No. 1 Top Seller Men's Casual - The Rail No. 1 Top Seller Anniversary SaleLuxury brand specialist

Nov 2014 - Jun 2015 - Montreal Eaton Center Location

LATAM market. - Analyzed the target market: Collected information about market segmentation and competition. - Performed the PEST analysis (Political, Economical, Social, Technological) of each market. - Searched analysis and contacted with potential buyers and distributors.

My goal was to create a corporate culture within the business. - Research and data collection to understand the organization. - Marketing Plan- Leading and conducting the analysis of the administration of the company. - Preparing business proposals for the owners of the company.

Assistant in the following subjects: - Marketing and Customer Service- Purchase Management- Supply and Logistics

- Evaluate suppliers- Negotiate contracts- Review product quality- Budgeting - Focus on teamwork and just in time

- Opening and monitoring of public procurement and direct contracting.- Review proposals - Lead the evaluation committee

- Support of marketing manager- Support strategies or marketing campaigns and focus group - Support customer service department - Develop marketing proposals