Luiza Vitali Email & Phone Number

State Of São Paulo, Brazil

Alphaville, São Paulo - Brasil

Livelo operates in the loyalty programs sector and is a company jointly owned primarily between Banco do Brasil and Bradesco. Customers earn points through financial activities and purchases, which can be redeemed for various rewards, including airline tickets and products available in Livelo's catalog.Responsibilities:- Team management and alignment for process solutions and career development.- Facilitation, collaboration, and organization of ideation sessions to develop practical and effective solutions for products and customer journeys.- Understanding and proposing solutions to address customer and partner challenges.- Consolidation and organization of ideas, hypotheses, certainties, and insights to identify potential solutions.- Development of strategies and guidance for team members to ensure effective project management and execution.

Alphaville, São Paulo - Brasil

Latam is the market-leading airline in South America, with the largest network of destinations, serving Brazil, Chile, Colombia, Ecuador, and Peru, as well as extensive operations in Latin America, Europe, the United States, Oceania, and the Caribbean.Responsibilities:São Paulo, Brazil / Aug 2016 - Feb 2017- Investigating and discovering customer pain points and needs in collaboration with Product Owners and Project Managers.- Collecting and grouping hypotheses and suggestions using Design Thinking methodologies.- Creating flows and interfaces that best align with customer feedback.Santiago, Chile / Feb 2017 - Nov 2018- Collecting and aggregating data for a better understanding of the customer journey.- Identifying common journey and usability practices in loyalty programs.- Facilitating ideation sessions with product teams to map the customer journey.- Reviewing implementation quality with the development, quality, and business teams.

São Paulo, Brazil

Dress and Go is a luxury clothing rental platform that promotes conscious consumption by offering high-quality clothing options for rent. With a focus on textile sustainability, it contributes to reducing the environmental impact of the fashion industry.Duties and Responsibilities:- Creation of campaign Key Visuals (components of visual identity for graphic and digital materials).- Editing and retouching product photos on the e-commerce platform.- Development of email marketing content in HTML and CSS.- Planning and analysis of the lifecycle funnel.- Analysis and tracking of campaign results.- Updating artwork for social media.

São Paulo E Região, Brasil

Banco Votorantim, a part of the Votorantim Group, is a Brazilian financial institution that provides banking services and financial solutions to corporate and individual clients, aiming to promote economic growth and sustainability.Responsibilities:- Creation and development, using HTML and CSS, of product newsletters.- Development of internal communication, including institutional emails, invitations for B2B events, printed and digital materials, and intranet content updates.- Design and production of printed materials, such as business cards, brochures, banners, and packaging, for Banco Votorantim's product events (B2B and B2C).

São Paulo E Região, Brasil

Maquinário Assessoria was a public relations agency serving clients from various industries. Working with them provided me with the most extensive exposure to B2B interactions to date.I was responsible for managing and monitoring the social media accounts of approximately five clients in the Beauty, Health, and Adult and Children's Fashion sectors.My daily tasks included:- Designing banners and structuring content for social media.- Creating onboarding email marketing materials and promoting brands and campaigns.- Weekly monitoring and analysis of media coverage's progress and development.- Managing independent and partnership initiatives on social media.- Assisting journalists in press rooms at agency-hosted events, including accreditation, reception, and social media coverage.

São Paulo E Região, Brasil

Beleza na Web is part of the Boticário Group and has become one of the largest Brazilian e-commerce platforms for beauty and cosmetics. The company I worked for previously, Rede Miss Bela, was acquired by them, presenting to me a significant opportunity.I joined Beleza na Web during its early stages when we had around 10 employees. I spent a year there and witnessed the company's remarkable growth in the startup industry.In my daily routine, I was responsible for several tasks, including:- Creation and implementation of Key Visuals (campaign visual identity plan and components).- Editing product photographs in Photoshop and uploading them to the Beleza na Web website.- As a designer and growth strategist, I led the creation of benchmarks and mood boards inspired by references in the beauty industry, such as Target and Sephora.- Designing and developing HTML and CSS-based email newsletters that we periodically sent out.- Proposing campaign concepts based on analytics dashboards and customer behavior.

São Paulo E Região, Brasil

Rede Miss Bela was my first design job experience. It was the beginning of the Beauty Salon franchise, and because of that, the owners and I faced the challenge of establishing it as a well-known and trusted brand in the market.I worked there as an intern, and during my daily routine, I was responsible for uploading website content and creating various trading mockups. This included:- Editing website images.- Developing digital mockups. We believed in the power of visuals in creating effective prototypes, always striving to show the customer how their establishment would look when completed.- Networking and interviewing potential team members to expand our resources.- Creating new branding and promotional materials, both physical and digital.This work was accomplished using Photoshop, Illustrator, and presentation skills.

Industrial And Product Design

Postgraduate Degree, Digital Marketing

English Language And Literature, General

Design De Experiência

Digital Communication And Media/Multimedia