Luíza Borges Email & Phone Number

São Paulo, Brazil

Providing strategic communication support for the organization’s portfolio of work in Brazil, being responsible for executing a wide range of writing, communication, public relations, planning, and advocacy activities, aimed at strategically promoting Vital Strategies’ work in Brazil and around the world to advance health and strengthen public health systems.- Relationship with funders, civil society partners and governmental entities for the joint definition of communication and advocacy strategies. - Elaboration of institutional materials, such as one pagers, website content, fact sheets, and newsletters.- Public relations activities, such as elaboration of pitches, writing of press releases and op-eds, training of spokespeople, relationships with journalists, and organization of press conferences.- Local deployment of the global communication strategy of the organization, which is headquartered in the USA.- Interface with the advisory board of Vital Strategies Brazil. - Team leadership.

São Paulo, Brasil

São Paulo E Região, Brasil

May/2019 – May/2021: Senior Account Executive for Kimberly-Clark (institutional) Activities: 360° communication plans, developing strategies to position the brand in target media outlets, social media, events, and owned channels; thought leadership, mapping speaking opportunities and preparing spokespeople for interviews and events (talking points and warm-up meetings); elaboration of communications packs with key messages, proof points, Q&A, and statements; pitches development, media placement, production of press releases and bylined article by C-Level professionals; crises management; measuring KPIs and preparing analytical reports for local, regional (Latam) and global teams; recently, was responsible for creating new metrics to report results on alternative media, such as podcasts, webinars and events (the new methodology will probably be adopted by other Latin America countries soon). July/2017 - Abril/2019 – Account executive for Ibmec (Institutional and operations in Rio and São Paulo) Activities: PR planning for the brand and its local operations; execution of action plans and KPI’s measurement; though leadership for executives and professors specialized in Economy, Business, International Relations, Politics, Human Resources among others; management of many media inquiries; monitoring of relevant topics on the news in order to map interviews opportunities for professors and bylined articles subject; production of events for digital influencers and journalists; pitches and press releases elaboration; crises management.

São Paulo E Região, Brasil

Rio De Janeiro E Região, Brasil

Rio De Janeiro E Região, Brasil

- Activities: public relations for 99 (99 taxis); press releases, PR strategies, Q&A, crises statements and results reports; results measurement and analytics reports; partnerships with digital influencers.

Rio De Janeiro E Região, Brasil

- Activities: planning of PR strategies; daily relation with journalists from the most important media outlets in Brazil; pitches and press releases; results measurement; crises management; media training. - Clients: Drogaria Venancio, UNISUAM, Menos1Lixo, Zee.Dog, Colégio Cruzeiro, Perestroika, BRASAS, Nex Coworking, TIM (Verão TIM Recarregue-se), 41º e 42º Salão Internacional de Humor de Piracicaba, Shopping Plaza Macaé, Downtown, Radio Ibiza, Ortobom, Rio + Design, among others.

Juiz De Fora E Região, Brasil

- Activities: communications plan; press relations; content for institutional channels (website, magazine, social media and podcast); internal communications; briefing for campaigns; communication with professors and students from the cities where UFJF offers distance learning; events coverage in general.

Activities: content for the confederation website; press relations; team management; results and KPI’s.

Director, Human Resources Department- Activities: strategic plan; employee training schedule; recruitment and selection; climate survey; awards applications; communications plan, media relations, ceremonial, events production, and design.

Formação Executiva, Advocacy E Políticas Públicas

Postgraduate Degree, Business Management And Marketing

Degree In Communications, Journalism