Luiza Yang Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brazil

Overseeing key projects that promote sustainable agricultural production and regional development, with a focus on the Brazilian Cerrado. I manage partnerships with both public and private sector entities to enhance resources and drive initiatives aligned with sustainable agriculture goals. Facilitation and coordination of dialogues between diverse stakeholders to support collaborative sustainability efforts in commodities such as soy and beef.

Vernier, Genebra, Suíça

Givaudan is the world's largest company in the flavour and fragrance industries. I managed the B Corp Certification journey in a multidisciplinary project with several business areas and stakeholders to build a global road map for the B Corp certification.

A year planned to help small businesses and entrepeneurs navigate the "uncharted waters" of Sustainability. I worked to develop projects and strategies focusing on social and environmental impact, such as: circular economy strategies, relationship with nearby communities, inclusion of underprivileged groups, etc.

Responsible for developing a new business unit of Corporate Projects on Akatu, a 20-year pioneering non-profit organization in actions to raise awareness, mobilize and engage society for conscious consumption.

São Paulo, Brazil

Responsible for the "better life" pilar of Sustaintability, focused on social growth and inclusion;Leader of the circular economy strategy of Danone Brasil, implementing the global company goals toward a more sustainable look on packaging;Manager of the company's recycling project focused on both social and business positive impact. Responsible for the project's communication, strategies and KPIs;B Corp certification and sustainable farming knowlegde;Events and corporate campaigns to improve corporate culture on ESG matters (environmental, social, governance) Spokesperson on sustainability events and press.

São Paulo, Brazil

Responsible for managing the press exposure of all portfolio brands.Creation of PR strategies aligned with the company's mission and values. Organization of events for key opinion leaders: journalists, influencers and celebrities. Content production for corporate social networks (Facebook and LinkedIN). Responsible for the “Danone Nations Cup” project, the largest children's soccer championship in the world, since its positioning, execution and media exposure.

São Paulo Area, Brazil

Trainee program for an accelerated development of young leaders.Digital marketing for the newly released online sales platform, calendar planning, sales campaign creation, partnerships and content. Responsible for performance analysis, traffic reports and integration with offline marketing and social media.I also did a one year job rotation in operations and commercial areas with improvement projects.

I worked voluntarily coordinating the external communications of the NGO TETO, with the aim of eradicating extreme poverty in Brazil and 19 countries in Latin America.

PR executive in one of the biggest communications agencies in Latin America, working for clients such as AB Inbev and PepsiCo. Strategic communication planning for brands, aligned with the companies mission and values, digital actions (social media, content), press releases, follow up, clipping report, etc. Product launches and marketing actions such as press conferences and celebrity hiring.

São Paulo, Brasil

Public Relations intern for consumer goods brands.

Professional Certificate, Sustainability, 87,2

Master'S Degree, Marketing

Bachelor'S Degree, Public Relations/Image Management