At Digital Solvers, we lead an integrative and revolutionary healthtech that transforms the healthcare sector through innovation, design, and technology. Our comprehensive ecosystem addresses the challenges faced by physicians, patients, and pharmaceutical industries, bringing the best global solutions to the traditionally conservative Brazilian market.We have a talented team of problem solvers, committed to driving digital transformation and developing tailored solutions. Our business units include Rojo Publicidade, _webEvent, Data2Pharma, Metadoctors, Docs, and Medical Influencers, all working in synergy to create a positive impact on the sector.Proudly, we are responsible for the largest innovation event in marketing and digital for the pharmaceutical market: Pharmatech. Join us on this exciting journey and be part of our mission to be true problem solvers! #WeAreSolversContamos com uma equipe talentosa de solucionadores, comprometidos em impulsionar a transformação digital e desenvolver soluções personalizadas. Nossas unidades de negócio incluem Rojo Publicidade, _webEvent, Data2Pharma, Metadoctors, Docs e Medical Influencers, todas trabalhando em sinergia para criar impacto positivo no setor.Orgulhosamente, somos responsáveis pelo maior evento de inovação em marketing e digital para o mercado farmacêutico: Pharmatech. Junte-se a nós nesta jornada empolgante e faça parte da nossa missão de sermos verdadeiros solucionadores! #WeAreSolvers

At Life4U (https://life4u.com.br), our main goal was to address the issue of muscle loss, particularly in relation to sarcopenia. I developed a line of premium protein supplements in convenient bottles, formulated to support muscle maintenance and recovery in individuals affected by this condition and other muscle health-related challenges. By establishing strategic partnerships with renowned companies such as ARLA FOODS, we strive to offer our customers high-quality products that aid in promoting a healthier and more active lifestyle.

Independent consultant with over 22 years of experience across various sectors, including Pharmaceutical Industry, Healthcare, Dietary Supplements, and other businesses. My strong professional background encompasses areas such as marketing, advertising, customer service, CRM, salesforce, business intelligence, sales team training, and new business development. Each project is treated as unique, being designed and developed to meet the specific needs of each client.As a specialist in partnership development, I leverage my extensive networking skills to foster business growth by establishing connections with scientific universities, key opinion leaders, headhunters, and pharmaceutical industries. My strategic approach and relationship-building abilities have been crucial in achieving meaningful and lasting results in all the projects I have been involved in.

Full responsibility for providing support and development to six product managers (CNS/ENT, Musculoskeletal, OTC1, OTC2, URO/GYN, ANGIO/GASTR), one Institutional Marketing/ Internal and External Communication Coordinator, one Customer Service Coordinator, and one medical manager. Accountable for validating and coordinating the 2016 business plans. Marketing support to the New Business Manager, organizing workshops with KOLs from different specialties to develop future pipeline. Participation in strategic planning with an external consultant aiming to double the company's revenue in five years. Development of medical consultant teams for the business lines. Support for projects: Multichannel medical contacts for POSTEC, Trazodone Academy, GERI (Elderly Reality Studies Group), Musculoskeletal Speaker Training, Customer Service through WhatsApp and Chat tools, institutional CRM, First MSL Apsen Program (2 professionals), Design and launch of Extima (new innovative brand) for the treatment of sarcopenia. In charge of 23 people, including all members from Marketing, Medical Department, and Customer Service areas.

Responsible for the CNS/ENT product lines, including Donaren/Donaren Retard (trazodone), Alois (memantine), Labirin (betahistine), and Meclin (meclizine). The main business line accounted for approximately 1/4 of the company's gross sales demand (R$ 125 million in IMS DDD). I developed the Trazodone Academy Program (KOL training and knowledge replication) to spread the concept of using trazodone as an antidepressant and sleep inducer, reaching over 2,000 potential physicians nationwide. I halted four years of declining IMS DDD demand for Alois through the Original Benefit Project, a CRM program designed to improve brand compliance and sales. I increased Labirin sales by executing a PBM program called Sou Mais Vida. Meclin was repositioned to be promoted in new markets and indications that surpassed low-performance data (hospitals).

Brand manager for Dramin and Noripurum (1st and 2nd brands of the Rx Unit at Takeda Brazil):Fostered medical promotion for Dramin through innovative messaging and positioning (bringing it back to promotion);Managed the launch of Dramin Capsgel (umbrella strategy for a 52-year-old brand);Developed a new vision for Dramin in the Point of Sale to increase sales and consolidate its relevance to the company;Created a new medical indication approach for Noripurum (Iron deficiency concept) to enhance its prescriptions;Managed the partnership with Vifor Company for the best results of Noripurum;Participated in the iPad project for medical ads using the device and Connection Project for medical calling through the internet.Administrated the Life Cycle Management of the brands and related products.

Product manager for Dramin and Noripurum. iPad project for sales representatives. Promotional campaigns and marketing projects.

Product Manager for Predsim (prednisolone), Bambair (bambuterol), Celestamine (betamethasone+dexchlorpheniramine) - launch of Celestamine drops, Scaflam (nimesulide), Diprospan (injectable betamethasone), and Cizax (cyclobenzaprine), Diprogenta (topical betamethasone+gentamicin), Diprosalic (topical betamethasone+salicylic acid), Diprosone (topical betamethasone), Procsim (ciprofloxacin), Quadriderm (topical betamethasone+gentamicin+tolnaftate+clioquinol), and Celestone (injectable betamethasone).• Brand Manager of 10 Mature BrandsManaged a U$ 4 million promotional investment budget for U$ 50 million in net sales earnings.Created the first promotional wave, changing the old view of these brands and bringing them back to the promotional grid;Launched Celestamine drops (umbrella strategy for a 42-year-old brand).Established a new point of sale approach for these brands and started the exclusive marketing POS project (managed by a job rotation employee).

Brand Manager for 3 Dermatology brands (ADACNE CLIN, SUPIROCIN, and DERMOTIL) and 2 Gynecology brands (UNOCICLO and GINEC):Managed the launch of Adacne Clin, the company's first innovative brand in Brazil for acne treatment;Reached 9% market share in prescription sales within 4 months of launching in the acne products market;Created Brand plans and Sales and operation planning for the managed brands;Participated in major dermatological events with promoted brands and attended the World Congress of Dermatology in Buenos Aires (October 2007), searching for new business partners for the company;Established a new focused marketing campaign (segmentation) for Ginec, achieving leadership in the relevant market;Defined UNO CICLO's (injectable contraceptive) sales strategy for North and Northwest Brazil.

Handling all business data and market information. Extracting and analyzing IMS databases to find new job opportunities and evaluate marketing plans.

Working as a genuine sales representative to experience and understand aspects of sales team routines. Direct contact with physicians, pharmacies, drug deliveries, and distributors.

STIEFEL (GSK DERMATOLOGY LINE)Responsible for shifting the department's positioning from simple Pharmaceutical Customer Service to a Pharmaceutical Assistance focus. Developed web marketing projects (Fisiogel microsite).

Helped to create a new CRM architecture for better tracking of information; Participated in the creation of websites for Latin America, content, and translation; Customer service support for all company brands.

Supported senior scientists in clinical trials; Assisted in managing volunteers and clinical trial events.

Developed simpler formulas for ointments, effervescent antacids, and controlled-release tablets; Tested and experimented with new flavors, colors, and appearances for old formulas.

Developed of new dosage forms for established medicines. Researched new formulas with Pediatricians to evaluate them.

Responsible for maintaining, organizing, and critically evaluating the company's courses.

Junior company at university. Developing and making the first pharmaceutical marketing contact. Helped to develop marketing projects for small business clients; Gained sponsorship and alliances for new projects.