Luiz Marcelo Abate De Siqueira Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo

At Digital Solvers, we lead an integrative and revolutionary healthtech that transforms the healthcare sector through innovation, design, and technology. Our comprehensive ecosystem addresses the challenges faced by physicians, patients, and pharmaceutical industries, bringing the best global solutions to the traditionally conservative Brazilian market.We.

São Paulo Area, Brazil

At Life4U (https://life4u.com.br), our main goal was to address the issue of muscle loss, particularly in relation to sarcopenia. I developed a line of premium protein supplements in convenient bottles, formulated to support muscle maintenance and recovery in individuals affected by this condition and other muscle health-related challenges. By establishing.

São Paulo E Região, Brasil

Independent consultant with over 22 years of experience across various sectors, including Pharmaceutical Industry, Healthcare, Dietary Supplements, and other businesses. My strong professional background encompasses areas such as marketing, advertising, customer service, CRM, salesforce, business intelligence, sales team training, and new business.

São Paulo Area, Brazil

Full responsibility for providing support and development to six product managers (CNS/ENT, Musculoskeletal, OTC1, OTC2, URO/GYN, ANGIO/GASTR), one Institutional Marketing/ Internal and External Communication Coordinator, one Customer Service Coordinator, and one medical manager. Accountable for validating and coordinating the 2016 business plans..

São Paulo Area, Brazil

Responsible for the CNS/ENT product lines, including Donaren/Donaren Retard (trazodone), Alois (memantine), Labirin (betahistine), and Meclin (meclizine). The main business line accounted for approximately 1/4 of the company's gross sales demand (R$ 125 million in IMS DDD). I developed the Trazodone Academy Program (KOL training and knowledge replication).

São Paulo Area, Brazil

Brand manager for Dramin and Noripurum (1st and 2nd brands of the Rx Unit at Takeda Brazil):Fostered medical promotion for Dramin through innovative messaging and positioning (bringing it back to promotion);Managed the launch of Dramin Capsgel (umbrella strategy for a 52-year-old brand);Developed a new vision for Dramin in the Point of Sale to increase.

São Paulo Area, Brazil

Product manager for Dramin and Noripurum. iPad project for sales representatives. Promotional campaigns and marketing projects.

São Paulo Area, Brazil

• Product Manager for Predsim (prednisolone), Bambair (bambuterol), Celestamine (betamethasone+dexchlorpheniramine) - launch of Celestamine drops, Scaflam (nimesulide), Diprospan (injectable betamethasone), and Cizax.
• Brand Manager of 10 Mature BrandsManaged a U$ 4 million promotional investment budget for U$ 50 million in net sales earnings.Created the first promotional wave, changing the old view of these brands and bringing them.

São Paulo Area, Brazil

Brand Manager for 3 Dermatology brands (ADACNE CLIN, SUPIROCIN, and DERMOTIL) and 2 Gynecology brands (UNOCICLO and GINEC):Managed the launch of Adacne Clin, the company's first innovative brand in Brazil for acne treatment;Reached 9% market share in prescription sales within 4 months of launching in the acne products market;Created Brand plans and Sales.

São Paulo Area, Brazil

Handling all business data and market information. Extracting and analyzing IMS databases to find new job opportunities and evaluate marketing plans.

São Paulo Area, Brazil

Working as a genuine sales representative to experience and understand aspects of sales team routines. Direct contact with physicians, pharmacies, drug deliveries, and distributors.

São Paulo Area, Brazil

STIEFEL (GSK DERMATOLOGY LINE)Responsible for shifting the department's positioning from simple Pharmaceutical Customer Service to a Pharmaceutical Assistance focus. Developed web marketing projects (Fisiogel microsite).

São Paulo Area, Brazil

Helped to create a new CRM architecture for better tracking of information; Participated in the creation of websites for Latin America, content, and translation; Customer service support for all company brands.

São Paulo Area, Brazil

Supported senior scientists in clinical trials; Assisted in managing volunteers and clinical trial events.

São Paulo Area, Brazil

Developed simpler formulas for ointments, effervescent antacids, and controlled-release tablets; Tested and experimented with new flavors, colors, and appearances for old formulas.

São Paulo Area, Brazil

Developed of new dosage forms for established medicines. Researched new formulas with Pediatricians to evaluate them.

São Paulo Area, Brazil

Responsible for maintaining, organizing, and critically evaluating the company's courses.

São Paulo Area, Brazil

Junior company at university. Developing and making the first pharmaceutical marketing contact. Helped to develop marketing projects for small business clients; Gained sponsorship and alliances for new projects.

Mba, Gestão De Negócios

Especialist, Product Management

Post Graduation, Marketing Administration

Graduation Monograph developed about DTCA - Direct to consumer Advertisement of XENICAL marketing campaign

Graduation, Pharmacy

Activities and Societies: FarmaJr