Lujun Cai Email & Phone Number

London Area, United Kingdom

Shanghai, China

• Project Management: supported 7 marketing projects in media solutions team, switched roles from creating media content to managing contracts and billings, cooperate with brands including Salvatore Ferragamo, Acne Studios, Baccarat, Avatr• Market Analysis: conducted market research and competitors research, presented 3 creative strategy reports• Copy Writing: investigated fashion trends, and contributed aesthetic and relatable creative copies (in Chinese & English) for Farfetch’s app and its social media platforms (WeChat, Red, Weibo)• Data Analysis: analysed marketing outcomes using Looker and Excel to produce detailed reports for deliverables and media amplification with numerical data (CTR, YOY, GTV, GMV), clippings, and performance summary

• New Media Management: edited 50+ articles for Hohii Life, combining sustainability with creative ideas• Social Media Marketing: led a sustainability-driven social media account on Red. Gained 5k followers and 45k+likes in 6 months• Creator Partnership: Took full responsibility for connecting and interviewing 20+ entrepreneurs to promote local sustainable business

Shanghai

Client - Rado• External Communication: connected with Rado’s PR team, communicated ideas effectively using monthly marketing plans and clipping reports,• Influencer Marketing: connected with influencers, edited social media posts and analysed social performance• PR Event Management: planned media gatherings for product launches, communicated with guests and event staff• Copy Writing: wrote and translated press releases for Rado, which were published by media like Elle and GQ

Shenzhen, Guangdong, China

• Product Management: operated media platform Ink Newspaper, using Google Analytics to monitor performances• Data Analysis: Improved ad push on Ink Newspaper using competitor analysis and A/B test, monitored ad performance via Google Ads and increased ad ROI by 30%• External Communication: provided advertising service through MediaGo to over 30 international customers

Shenzhen, Guangdong, China

Client - realme• Integrated Marketing Communication: coordinated with the client (realme, a leading mobile brand worldwide) to launch campaigns for realme X50 Pro model, with a release event, ads and social media content, achieved 11 million Livestream views and 100k online interactions• Content Creation: Liaised with AI idol Kizuna AI’s team to produce creative meme videos for realme on Bilibili

中国 广东 深圳

Master Of Arts - Ma, Creative And Media Enterprises, Distinction

Bachelor Of Business Administration - Bba, Marketing And Communication, 2:1 Degree

2019-2020 & 2020-2021 Dean’s List

Summer School Student, International Business