Luka Kuznetsov Email & Phone Number

Limassol, Cyprus

Кипр

• Client Engagement & Traffic Strategy: Spearhead client-facing operations for traffic acquisition, enhancing client development and product optimization.• Innovation in Arbitrage Strategies: Initiated and successfully implemented new search and content arbitrage strategies for a CPA-centric advertising platform.• Platform Optimization: Contributed to significant enhancements in data analysis and purchasing processes, facilitating the transition of platform capabilities from Native to Display advertising.• Monitoring and Analytics: Established a Grafana-based monitoring system, tailoring dashboards for varied analytical needs.• Creative and UI Development: Innovated in ad creative design and played a role in UI migration, focusing on user engagement and platform efficiency.• Technical Expertise: Excel, SQL, Python, and CSS; adept in using Grafana and Graphite for data visualization. Skilled in traffic analysis tools like MOAT, Sizmek, and advanced in Google Ads, DV360, and Google Cloud solutions.• Professional Highlights:Managed complex advertising platform operations, demonstrating expertise in XML interface and Mercurial (Hg) version control systems.

Кипр

Москва, Россия

Head of the Programmatic Project Implementation DepartmentUnited technology platform, services for launching advertisements on 100,000 platforms across Runet.Directly supervising 9 traffic managers.Responsibilities:• Management of implementation, distribution of projects among the department staff.• Analysis of current products from a commercial and business efficiency perspective.• KPI execution control, optimization.• Key client management: media planning, web analytics, reporting, efficiency analysis, etc.• User interface design.• Preparation of user documents, presentation to clients.• Compilation of detailed requirements, tasking developers.• Implementation control, interaction with developers.• Participation in the development of corporate technological solutions.• Testing of new tools and systems.• Participation in the board of directors.• Personnel management: selection, training, motivation development.• Preparation, provision of reports to management.Results:• Developed and implemented 2 new products for assessing the effectiveness of advertising campaigns on brand promotion and enhancing ad campaign conversion.• Ensured quality customer service, increased turnover by 30% compared to the previous year.• Organized effective staff work, ensured quality management of advertising campaigns.• Established a bonus program for employees, increased staff loyalty.• Achieved professional growth to the position of Head of the Programmatic Project Implementation Department.

Москва, Россия

June 2016 - April 2017. Programmatic Trader/ Traffic Manager• Conducting programmatic advertising campaigns.• Improving current advertising solutions.• Integration of external partner solutions into the technological infrastructure of platforms.• Consulting clients on technical issues, functional capabilities of advertising systems.• Checking the correctness of code installation.• Identifying and rectifying technical errors.• Working on advertising platforms: Display & Video 360, MyTarget, Google Ads, DSP Vihub, DSP RTB-Media, GetIntent, Hybrid, LoopMe, Facebook, VK, YouTube, Soloway, Twitter; Yandex.Direct/Display.• Conducting analytics through the MOAT system.• Keeping track of reports on current campaigns.