Areas of Responsibilities: - Retail Loyalty Consulting: Providing expertise and guidance in retail loyalty programs, including concept and solution creation.- Program Performance Reporting: Developing and delivering comprehensive quarterly and annual overviews of program performance.- Marketing Campaign Development and Coordination: Managing the development and coordination of marketing campaigns.- Building Brand Relationships: Cultivating and strengthening brand relationships with customers.- Project Management: Leading and overseeing projects within the retail and petrol industry.- Managed third-party integration process.- Created B2B integration development process for e-commerce and CRM.- Customer Insight: Collecting and analyzing customer insights to inform strategic decision-making.- Customer Experience Management: Enhancing and managing the overall customer experience.- Strategic Consulting for Loyalty Programs: Providing strategic consulting services for both new and existing loyalty program solutions.- Establishing Customer Value Propositions: Creating and defining unique value propositions to attract and retain customers.Areas of Practice:Retail & Petrol industry with a focus on Business Strategy, Engagement & LoyaltyI have had the privilege of working with esteemed clients, including: ExxonMobil (Cyprus), Costa Coffee (Ireland), Hellenic (Greece), Doppelganger (Italy), Medicover (Poland)

Responsible for operating and developing Loyalty Schemes in Poland and regular Mailings to millions of households - Statements, BCMs, additional mailings (via offline and online channels) – customers' segmentation, targeting, and personalization, customer relations. Managing Business Plan. Managing and cooperation with external agencies, with respect loyalty program support, which includes: - printing houses, - data entry, - helpline. Close cooperation with a wide range of stakeholders: Commercial, Trade Plan, Legal, Marketing, Financial & Tax, IT and Operational Departments as well as Procurement. Database and analytics managing. Managing budget (roughly 20 million PLN/year), budget control, ensuring smooth operation of financial audits.Managing local team and cooperation with CE and India (Business process outsourcing). Focus on driving company results, SCRs, cost efficiency, attracting customers to stores, KPIs.

Development and implementation of marketing campaigns.Budget management.Implementation of processes that helped stores to provide better customer service.Management of processes that positively influenced KPI results.Processes optimization.

Maintaining standards for the protection and security of Clubcard customer data.Collecting and providing evidence on KFC's Clubcard processes (Key Financial Control).Controlling and supervising third-party vendors that manage Clubcard customer data.Leading a team of national operational managers who executed necessary steps in order to ensure adequate security with customer data in Poland, Slovakia, Czech Republic and Hungary.

Sourcing offers and preparing mailings for customers.Visualization of mailings and coupons.Negotiation of offers.Financial settlement of conducted marketing actions.Cooperation with IT, HSC and dh teams as well as with the suppliers regarding the preparation of mailing.Analysing business impact of mailing in order to understand how it affects our clients and how it changes their purchase perception and preferences.

Preparing and compiling financial reports.Implementing new solutions in the Clubcard loyalty program.Analysing of purchase trends.

Managing promotional process, sales and sell-out.Assortment management and planning.Planning of seasonal events.Import order management.

Estimating the volume and ordering promotional products and maintaining the availability of regular assortment products.Controlling stock quantities in accordance with the planned budget.

Maintaining supplier documentation.Contracts monitoring.Introduction of new products.Negotiating prices and a list of new products in the store range.