Luke Chen Email & Phone Number

Taiwan, Taiwan

1. Implemented and managed diagnostic testing service (DTS) supportedby Takeda independent of prescription/ treatment influence.2. Ensured adherence of service program strategy, objectives and KPIs while adequately managing relevant service risk.

Taipei–Keelung Metropolitan Area

1. Enhanced share of voice in key accounts located in north Taiwan.2. Provided products knowledge and responded to customer inquiries and requests.

台灣

1. Developing strategies and tactics to boost the company's reputation and drive qualified traffic.2. Developing digital campaigns, education messages, patient society programs to improve corporate identity.3. Ensures internal multi-channel marketing campaigns, messages, programs are optimized and timely.4. Managing program budgets and developing metrics to ensure success of the programs5. Working collaboratively with Sales Team in TW for Patients’ Education Program.6. Managing collaborative marketing campaigns for business development and growth with insurance companies.

台灣 臺北市

1. Generate a patient-centric marketing strategy across genetic testing, to support brand development with execution plan in place. Follow it through and make a business impact.2. Develop strategies and tactics to promote company and services, and create public keen awareness of the value and unmet medical needs for our products 3. Deploy and execute successful marketing campaigns to reach out to potential users in general public and hospital institutions 4. Produce valuable and engaging content for our website, blog, and social media that attracts and converts our target groups.5. Co-ordinate marketing campaigns with sales activities and sales channels 6. Work closely with PM group to identify new products and assist with new product launches

Taiwan

1. Provide introduction to new testing lines and technologies by developing time-integrated plans with sales, advertising, and production. a. Increase of Contracted KOL MFM: >200 units (2014~2017), Oncology: >10 units (2017~2019) b. Developed marketing strategy. Generating over 15% increasing every year. (from 2015) c. Developed marketing protocol and sales strategy. Generating 200% increasing in 2018.2. Established positive company brand image, testing value and credibility, interview and maintain relationship with key clients (KOL), pharmaceutical group and CRO. 3. Social media marketing strategies established, including official websites, 6 Facebook fanpages, youtube videos, Oncology event columns 4. Provide more than 300 training courses/ education workshops/ seminars to clinical physicians, medical researchers, genetic counselors, technical department, press and 3rd party channel distributors.5. Researched market trend and provided clinical information for new service/product. Launched 8 new project since 2015.

Taiwan

A. Responsible ProductNon-Invasive Prenatal Screening (NIPS) (OB/GYN)Liquid Biopsy Testing (Oncology)Maternal Screening Test (Genetic / Biochemistry, OB/GYN)New Born Genetic Screening Test (OB/GYN, Ped)Carrier Genetic Test (OB/GYN)Rare Disease TestB. DutiesProvide introduction to new testing lines and technologies by developing time-integrated plans with sales, advertising, and productionEstablished positive company brand image, testing value and credibility; interview and maintain relationship with key clients (KOL); gathered market feedbacks for testing usedProvides information for sales management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.Assesses product market data by calling on customers with field account specialist and evaluating sales call results.Cross functional team: work closely with clinical physicians, medical researchers, genetic counselors, technical department, press and 3rd party channel distributors.Develop product marketing strategies including advertising materials, news letters, product launching events/exhibitions, workshops, website and social media information)Provide training/ education workshops to company new staff, sales team, as well as distributors on company productsRecommends the nature and scope future testing lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.Maintains product management staff by recruiting, selecting, orienting, training employees and following up on work results.

Taipei City, Taiwan

1. SIEMENS Healthcare: Medical Imaging (GER)Product: CT/MRI/ANGIOTerritory: Cardinal Tien Hospital, Cathay General Hospital and North Dist. in TaiwanSales: Develop and maintain accounts2. STEREOTAXIS: Robotic Magnetic Navigation System (USA)Product: Robotic magnetic navigation system (MNS)Accounts: Cardio-vascular division in Chang Gung Memorial Hospital Cardiology Dept. in Chen Hsin General Hospital. Sales: maintain accounts, Hardware support and clinical support3. RIGEL: Biomedical Test Equipment (UK)Product: Electrical safety analysers, vital signs simulators and performance analysers.Service: Maintenance of Temporary pacemaker analyserAccounts: North Dist. in TaiwanSales: Develop account, maintain accounts and product training.4. Product Developmenta. Development several medical devices/healthcare products for Taiwan marketsb. Design marketing campaigns and strategies. c. BOT strategies development with hospitald. Product: Hyaluronic acid of Ophthalmology and Surgery, 3D Endoscope, H. pylori tester, Contrast for Radiology. Robotic hair transplantation system, Sleep Apnea improvement Project and Gene diagnostic analysis project

Executive Mba, Emba

Master'S Degree, Institute Of Molecular Medicine

Bachelor'S Degree, Life Science