An online platform simplified the end-to-end building process. The go-to platform for anyone planning an architectural build - to find the products, professionals and inspiration they need.Key things about my role:Managing a team of agency style marketers working on hundreds of client campaigns that included; Paid Social, Email, Display/On-site, Editorial and above the line marketing.Creating bespoke campaign pitches with a minimum budget of $50,000NZD per campaign.Managing monthly spends upwards of $100,000NZDCrafting and implementing the marketing operations to allow the team to function, including the implementation of marketing and operational automations, stand-ups and WIPs.Being held accountable for ARR and consistent revenue growth, reporting directly to the C-Suite.

A digital platform providing world-class investment funds and financial resources - helping to create a world where people have more financial freedom, better financial literacy and solid investing & savings behavior.Key things about my role:Oversaw the CRM (HubSpot).Oversaw paid media campaigns across multi-channel to compliment above the line marketing.Managed agency relationships.Oversaw national campaigns that included Digital Billboards, Radio, TV, Print and PR.Created and managed reporting on all business key metrics to C-Suite and created Board level reports.Oversaw and managed the paid media share of a $250,000 brand campaign.

An online platform simplified the end-to-end building process. The go-to platform for anyone planning an architectural build - to find the products, professionals and inspiration they need.Key points about my role:Overseeing the marketing launch of ArchiPro into a new market (Australia).Working with influencers to develop the B2B and B2C interest in the new market.Managing marketing budgets upwards of $100,000NZD a month.Developing, implementing and optimised new business lead generation, with an effort to switch from traditional outbound sales to inbound.Successfully generating over $1M in inbound, marketing lead revenue in a single financial year.Received the YouTube Play Silver Button for increasing subscribers to 100,000 from just a few hundred.Oversaw the growth of both Facebook and Instagram followers from a few hundred to over 100,000 per platform.Benchmarked organic and paid social metrics and overachieved, maintaining on average 8-10% engagement rates.

Team Leader for AUNZ Facebook Marketing Expert Program - Direct Response