Luke Mortimer Email and Phone Number

• Designing and follow through of men’s and women’s summer and winter collections• Project management in production and manufacturing and following tight timeframes and deadlines to ensure product reaches stores for the beginning of season• Liaising with suppliers, manufacturers, stockists and clients using strong communication skills to achieve a similar vision and understanding• Advertising and collection launches• Styling during photo shoots and initial concept layouts• Design and production of advertising using Illustrator and Photoshop• Window design and installation• Stock management through excel spreadsheets• Working with budgets and sales figures• Using spreadsheets to project garment price points and stock allocation.

Accountable for all consumer facing brand creative including, Creative direction of all brand fashion campaigns, Styling, Online E-store Photography, Store Design & Visual Merchandising inclusive of windows and instore.

Accountable for all aspects of Visual Merchandising including merchandising strategy, window design, print production & store design. Directly line management of 4 Regional VM Managers, VM Production Manager, 2 VM Merchandising Coordinators.

• Visual merchandising Coordinator, overseeing merchandising direction for Country road Menswear & Homeware in Australia, New Zealand • Development of creative Homeware concepts for seasonal rollouts• Sourcing and developing direction for floral & seasonal creative in Homeware departments.• Sending out national direction to VM operational teams that is clear, concise and easy to understand whist conveying a strong brand message.• Ensuring that documentation is delivered to stores within a strict timeframe to ensure that they have all relevant information to enable them to set up stores as product arrives.• Working with merchandise teams to create direction that reflects the seasonal buy and ensure that stores are both visually appealing as well as commercially viable.• Development & implementation of a new documentation scheme that was developed from my previous role and will be rolled out across all aspects of the visual merchandising department.• Planning floor layouts for new stores and assessing existing stores floor plans to further develop and create newness.

• Visual merchandising Coordinator, overseeing all merchandising direction for Trenery in Australia, New Zealand & South Africa• Integral part of launching of 18 South African stores and 12 stores across Australia and New Zealand.• Introducing and implementing the use of Adobe Indesign to the VM department by designing templates, creating clear and concise documentation that is to be used by all store and visual merchandising staff in all regions• Working with regional managers and store design to further develop the newly growing business• Understanding the needs of a business from both a commercial and visual sense and making decisions that are tailored to both needs.• Working with merchandise teams to create direction that reflects the seasonal buy and ensure that stores are both visually appealing as well as commercially viable.

• Store based merchandiser, involving all visual aspects of the store and managing visiting roving teams. Looking at floor plans for seasonal setups and for maximising visual impact and sales opportunities. Creative displays in store working within the creative set for the season  Working within merchandising restraints fixtures and standards to create the best result for the particular store, still withholding company standards. Working within a large team to achieve a quick result but also working on my own when needed in a specific area. Time scales for rollouts of new season changes, planning and steeling timelines for visiting teams and giving clear outlines of tasks that need to be achieved. Liaising with store and district managers to maximise sales opportunities whilst maintaining a strong visual impact within company guidelines. Communicating with head office visual merchandising managers and direct managers to create the best result possible for a stores profile.

• Window Presentation from Directives and freestyle (due to availability of stock)• In store Displays, dressing in store displays and presenting new ideas and ways of displaying to management for approval• Men’s, Women’s, Kids, Baby & Toddler department displays, working in all departments to get a feel for different styles and stock presentation.• Working from directives and freestyle when product wasn’t available• Improvisation and stock movement per sales records, utilising sales records to merchandise stock in a fashion that the product would move faster.• Workshop Management, running workshops in store for training other staff and brainstorming ideas of display elevation and new ideas of display.• Styling research and implementation, researching current styling and fashions to relate product to a specific market based on socio-economics of store location• Liaising with regional and national VM management, to create new ideas and help influence the UK merchandising directives.