As part of SGK securing the Digital Content contract back, I have returned to SGK for the 3rd time. Working closely with key Mars stakeholders we are updating the ANZ Digital Deliverables to push Mars to be the best in class for all content across almost every retailer conceivable. • Creating examples and guidelines for offshore teams and actively working with them to develop perfect digital renders of on-shelf products, bringing the retail experience to the online store with 3D products, lifestyle imagery, claims and brand specific messaging.• Collaborating with external agencies and offshore production centres I direct and maintain 100s of brands digital content, ensuring that every product is online for the new packaging's launch instore.

Working closely with the Marketing Director, UX Manager and Marketing Managers, to deliver a mobile first brand for The Good Guys to help families Live Better for Less. I established a roadmap to success for all TGG campaigns both Onsite and Offsite, creatively determining and developing essential design elements to capture the perfect blend of creative direction and marketing execution for digital artwork, Onsite Pages/Banners, Socials, EDM, Ambient, Press and In-Store. My hands-on approach ensured direct and impacting messages that drove sales in a tough market.I oversaw and maintained TGG design language with numerous agencies across multiple platforms optimising onsite content to maintain sub 2s load times and wide compatibility to accommodate our broad customer base while maintaining high-quality outcomes.• Optimisation of Black Friday, the biggest sale period of the year. I developed an animation loop for use in TVCs and implemented it on the homepage, initial exports without animation were 680KB, 2nd 16KB, 3rd 5.3KB, Final with animation was just 5.9KB, that's 0.08% of the original size with effects and animation. • One of my strengths is championing digital design elements, creating and maintaining comprehensive style guides, patterns, icons, and logos. I meticulously ensure the consistent application of these elements across diverse platforms, reinforcing brand identity effectively.• Collaboration is at the core of my approach, with a successful history of working seamlessly with UX/UI teams. My mobile-first responsive web designs were developed with a customer-focused journey map. I prioritising the user experience, integrating insights into the design process and fostering open communication with our external resources.• Connected and upskilled external adaptive designers and inhouse publishing team to adapt existing designs for new promotions, with extensive training in the Adobe suite, Image export optimisation including WebP, APNG and SVG coding.

Promoted to senior leadership of the Mars Australia creative team, reporting to the Account Director and liaising directly with the client to create multi-million dollar marketing campaigns. As a hands on lead, I work closely with the graphic designers, digital designers and art directors to ensure the team understand how to make every detail a positive reflection of our wonderful brands. - M&M’s, Snickers, Masterfoods, Bens Original, Whiskas, Pedigree and so many more.• Led a small team with 6 direct reports to create over 5,000 marketing, packaging and product designs annually, with a 99% client satisfaction rate.• Mentored the creative team with regular 1-1s, and training workshops to inspire innovation, hone their craft and guide their development and progression plans.• To market time savings achieved by streamlining the digital design process to deliver unlimited sizes of live HTML and Video Shorts from a single animation for easy distribution on social media, EDM, web ad spots and instore displays.• Improved account profitability by 5% with Actions and Scripts to automate file setup and exporting, time saving and accuracy improvements that have been adopted throughout SGK.• Collaborate with key stakeholders to develop and roll-out creative advertising campaigns and client projects, translating sometimes complex business and marketing objectives into clear, compelling and visually engaging designs.• Created concepts for consumer focus groups and used their insights to refine the art direction of packaging and marketing messages into clear compelling and visually engaging designs.• Built and maintained design systems and processes to enhance on-brand creative quality with brand guidelines, master assets and templates for motion, digital and print.

Promoted to bridge the gap between design teams and production centres, overseeing the design direction across business segments from start to finish, communicating progress, performance and opportunities back to the client. I lead several initiatives to reduce costs for Mars Australia.• Delivered upfront saving in excess of $500,000 by redesigning packaging with pre-press in mind, allowing for the use of common cylinders. This strategic approach was then used on all future projects improving printing efficiency, production line speeds and reduced initial setup costs.• Project management of design teams in Australia, Singapore and India to ensure consistency from concept to the final product across digital and print media, leveraging strength to produce on-brand content for multi-million dollar campaigns.• Positively affected perception and adoption of new software and approval platforms by championing change management and clear communication of goals and objectives for internal and external stakeholders.• Identified insights for UI/UX improvements of SGK proprietary platforms through the assessment of key metrics and leading indicators, enabling consultation with people to eliminate their challenges and frustrations, enabling users to complete their tasks faster.• Solved consistent quality errors and improved productivity through the implementation of templates and automations to guarantee consistency across the team.• Created and refined e-commerce content guidelines for product distribution to retailers through DAM and PIM platforms like SKU Library, Salsify and GS1 Smart Media. Improving consumer brand perception and SEO (Search Engine Optimisation) with consistent content.

Contracted by SGK Client Solutions to review and implement their online approval system for a new FMCG (Fast Moving Consumer Goods) client, Mars Confectionery. • Assessed and refined the online approval platforms UX/UI to streamline the approval process, considering human centred design principles to remove duplication and eliminate unnecessary steps to deliver a to market time saving of 27 days on average with a minimum viable product.• Wrote and implemented the ways of working training system for designers, providing a quick reference for design guidance and technical support, decreasing new employee onboarding time by 25% and outlined key metrics to assess composition, consistency and printability.• Careful stakeholder management with a focus on customer service and clear communication paved the way for SGK to secure a 275% growth with the addition of Mars Food & Petcare contracts.• Brand guardian for some of our favourite treats.

Led the end-to-end vision, art direction and design cues for each client from product design and development to supporting promotional collateral, including websites, posters, animations with digital and ambient activations on fixed LED billboards and mobile billboard trucks.• Led the successful pitch to revitalise the Australian Professional Rodeo Associations (APRA) Pro Rodeo National Competition, delivering program guides, wayfinding and advertising which paved the way for a $200,000 redesign and distribution of their monthly magazine.• Mentored a small team of 2 designers growing to 8, refining their design skills in a full range of Adobe Creative Suite and thoughtful critiques that encouraged them to understand their own thought process, helping them feel capable, confident, and creative.• Worked with analytics and consumer focus groups to optimise website landing page layouts from wireframe prototypes mapping the user flow through A/B testing to improve web traffic retention by 20% on average.• Design and deployment of the first promotional LED billboard truck for ‘Yes’ Optus leading to the purchase of 5 additional trucks.

Promoted to Studio Manager because of my verbal communication skills and attention to detail. I transformed editorial and advertising into an easy to read newspaper.• Led the collaboration and mediation between departments, Sales, Editorial and Feature teams to ensure we delivered every publication to press deadlines.• Revitalised the publication with fresh typography styles that improved legibility, building rules and styles to semi-automate layout creation, allowing us to accommodate last minute stories and advertisements.• Worked with VCPA (Victorian Country Press Association) to redefine and apply standardised advertising sizes for cross publication distribution, increasing ad revenue by 50%.• Coached a small team of graphic designers to deliver award winning advertising and features.

Employed as a graphic designer to create newspaper advertisements and sales material.• Created advertisements, advertising collateral and promotional material which led to winning multiple VCPA awards several years in a row.• Consistently delivered feature layouts and classified pages to ‘Newspaper’ tight deadlines.

• Prompt parcel delivery, including some priority medical packages• Document Exchange sorting and delivery

My first step into design, working closely with the Creative Director to deliver fantastic designs.• Created the Saddleworld product guide and catalogues, leading to an extension of my contract.• Created booklets, brochures, posters and stickers defined by the client requirement and budget constraints, promoting additional business and client acquisition.• Coordinated with vendors to deliver print-ready files for small and large scale projects.• Used a wide range of typography to appeal to the target audience and communicate corporate identity with logo design and branding guidelines. Leading to the CD encouraging me to redesign the Synergy logo and brand.

• Site inspections to identify, describe and solve possible risks• Identify regulatory, operational and legal exposure• Business continuity• Test operational procedures• Fallback plan inspection and mitigation

• Estimate company exposure through formulas for cost vs. legal vs. implementation• Tested emergency response procedures• Fallback plan inspection and ratification

• Achieved high sales target (Grover)• Delivered quality customer service• Managed transactions