- Continuously enhance marketing analytics dashboards for Michigan Online Teaching, improving data accessibility- Deliver monthly, actionable insights to the Marketing and Market Research team, driving data-driven decision-making- Design and implement a comprehensive Looker Studio dashboard for the Center for Academic Innovation website- Create market research reports using secondary research from Lightcast and other available tools and sources- Analyze and synthesize complex quantitative and qualitative data, transforming findings into executive-level reports

Responsibilities:- Managed the team’s client project database, revising over 250 historical and current client projects and increasing data accuracy by over 50%- Communicated cross-divisionally with over 40 employees to answer data questions and resolve discrepancies- Analyzed RFPs with a focus on Fees Analyses to compare the total costs of service between providers - Enabled more efficient delivery of YoY performance dashboards for provider meetings, utilizing formulas and VBAs in Excel to reduce the creation time from tens of minutes to seconds – all while maintaining data accuracy- Ensured maximization of company revenue by analyzing project contracts to find opportunities to raise outsourcing rates according to new-year standards

Responsibilities:- Streamlined the processing of 20+ daily field marketer requests by optimizing Smartsheet workflows and automating Salesforce uploads, minimizing response time and enhancing data accuracy- Automated data enrichment projects using Salesforce, Tableau, Zoominfo, and Demandbase- Delivered weekly presentations to the Marketing Analytics team, providing actionable insights on campaign performance and data quality issues, ensuring maximized reporting accuracy - Created Salesforce reports and dashboards for BDRs and Account Managers across 7 countries- Initiated the collection of customer data in Excel for future machine learning applications- Developed and led a 3-week training program for BDRs on Excel, Salesforce, and data visualization tools, resulting in an improvement in data analysis skills and creating a replicable training framework for future onboarding

Responsibilities: Increased store revenue by contributing to the sales process as a cashier and inventory manager Improved interpersonal skills by greeting and assisting customers as they navigate through the store

Responsibilities:Connected with customers building on professional communication skills Developed strong multi-tasking skills by managing a POS system while also bagging customer orders Demonstrated flexibility with a willingness to help push carts and/or perform maintenance tasks if needed