Luke Powers Email & Phone Number

Ann Arbor, Michigan, United States

- Continuously enhance marketing analytics dashboards for Michigan Online Teaching, improving data accessibility- Deliver monthly, actionable insights to the Marketing and Market Research team, driving data-driven decision-making- Design and implement a comprehensive Looker Studio dashboard for the Center for Academic Innovation website- Create market research reports using secondary research from Lightcast and other available tools and sources- Analyze and synthesize complex quantitative and qualitative data, transforming findings into executive-level reports

Boston, Massachusetts, United States

Responsibilities:- Managed the team’s client project database, revising over 250 historical and current client projects and increasing data accuracy by over 50%- Communicated cross-divisionally with over 40 employees to answer data questions and resolve discrepancies- Analyzed RFPs with a focus on Fees Analyses to compare the total costs of service between providers - Enabled more efficient delivery of YoY performance dashboards for provider meetings, utilizing formulas and VBAs in Excel to reduce the creation time from tens of minutes to seconds – all while maintaining data accuracy- Ensured maximization of company revenue by analyzing project contracts to find opportunities to raise outsourcing rates according to new-year standards

Lexington, Massachusetts, United States

Responsibilities:- Streamlined the processing of 20+ daily field marketer requests by optimizing Smartsheet workflows and automating Salesforce uploads, minimizing response time and enhancing data accuracy- Automated data enrichment projects using Salesforce, Tableau, Zoominfo, and Demandbase- Delivered weekly presentations to the Marketing Analytics team, providing actionable insights on campaign performance and data quality issues, ensuring maximized reporting accuracy - Created Salesforce reports and dashboards for BDRs and Account Managers across 7 countries- Initiated the collection of customer data in Excel for future machine learning applications- Developed and led a 3-week training program for BDRs on Excel, Salesforce, and data visualization tools, resulting in an improvement in data analysis skills and creating a replicable training framework for future onboarding

Boston, Massachusetts, United States

Responsibilities: Increased store revenue by contributing to the sales process as a cashier and inventory manager Improved interpersonal skills by greeting and assisting customers as they navigate through the store

Gardner, Massachusetts, United States

Responsibilities:Connected with customers building on professional communication skills Developed strong multi-tasking skills by managing a POS system while also bagging customer orders Demonstrated flexibility with a willingness to help push carts and/or perform maintenance tasks if needed

Master'S Of Business Analytics

Bachelor Of Science - Bs, Business Analytics & Fintech, Gpa: 3.46

Activities and Societies: Northeastern's Alliance of Civically Engaged Students (ACES) Head of Fundraising @ Habitat for Humanity.

Dual-Enrollment

4 Semesters of college courses taken on campus while still enrolled in High School 46 credits earned and transferred to Northeastern GPA.

High School Diploma

GPA: 3.7, Rank: 6/130