As the AVP of Sales and Client Care at CanadaDirect, Luke uses this expertise to help other North American businesses conduct customer outreach that vastly improves conversion rates and customer satisfaction. Since joining CanadaDirect in 2017, Luke has overseen the successful implementation of their Voice Assist Solution (VAS) technology and other calling solutions for many different clients. In his current role, Luke is responsible for maximizing the benefits of the revolutionary VAS customer experience platform, which uses customized, agent deployed recordings to deliver improved conversion rates and campaign results.One of Luke's top goals is making sure that current clients are having a seamless experience leveraging the CanadaDirect calling solutions to improve their company operations. He is equally responsible for being the face of the company for prospective clients. Luke is always looking for any way that he can improve the professional relationship between CanadaDirect and their countless satisfied clients.