Luke Whitty Email & Phone Number

Toronto, ON, CA

I lead the development of integrated marketing campaigns that drive measurable results in healthcare. My work centers around bridging the gap between physicians, pharmacists, and patients, leveraging advanced strategies and technologies like machine learning to deliver personalized, targeted messaging that enhances patient adherence and engagement.I.

Toronto, Ontario, Canada

Planned and executed HCP paid media for BMS brands Revlimid & PomalystExecuted the first HCP media campaign for Abbott’s Freestyle Libre 2 device leading to 50% increase in Monthly Rx among measured channels.Won business pitch for Abbott Rapid Diagnostics to plan the Amazon product campaign supporting the launch of OTC COVID-19 rapid tests.

Managed HCP & consumer multi-channel media budgets for Celgene treatments Revlimid & Pomalyst through the acquisition by BMSPlanned & executed media surrounding the ASCO conference for BMS blood cancer treatments

Toronto

Lead print planning for the Canadian Cancer Society's 2019 Relay for Life by booking ads in over 100 local and community newspapers across the country.Planned the Magazine portion of Harley-Davidson's Canadian Spring Demo Campaign.Contributed to media plan presentations for: Canon, Harley-Davidson, Roots, Canadian Cancer Society, and Presidents Choice.

Toronto

Lead installation of various designs, interpret plans, and make necessary adjustments.Organized material buying, reviewed job-site documents and collaborated with site foreman.Trained new employees on industry techniques and best practices.

Achieved high conversion rate bonuses for generating new customers.Engaged potential customers and promoted brand awareness through direct marketing.Tracked KPIs such as impressions, engagements, and qualitative comments.

Lead crews to complete hardscaping and gardening jobs.Interpreted building plans and followed work orders to meet customer expectations.Managed site and logistics, delegated tasks, oversaw work.Resolved any problems that arose and complied with all health and safety procedures.

Proficient Use of power equipment for installation of walls, patios, decks, and fencesVehicle operation of pick up truck with trailer, excavator, and dump truck

Waterloo, Ontario

Baked bread, prepared vegetables, managed cash, and prepared foodTrained new crew members and acted as de-facto lead hand

1525 Danforth ave.

Sold bicycles and accessories, matching each customer to the ideal gear for their lifestyle.Performed customer service by assessing bicycle repairs and handling complaints.

Digital Media Marketing, Marketing

Bachelor’S Degree