- Develop and manage proactive communications strategy to maximise applications to the University.- Work alongside Recruitment on the development of communications and marketing solutions for HE events.- Develop proactive media campaigns to further the recruitment strategies through paid media, paid social and email marketing.- Manage email nurture tracks for home, EU, and international prospects, and offer holders ensuring that brand messaging is communicated effectively.- Lead on the delivery of printed and digital recruitment materials.- Act as a brand guardian for all external communications.- Work with external partners including a paid media agency, a paid social agency, a brand and graphic design partner and an email marketing partner.- Work alongside wider team to ensure brand messaging is reflected in web and digital copy.

- Produce engaging content to raise profile of Roehampton's academic courses and build reputation of academic departments.- Work with internal colleagues and external agencies to produce publications, manage projects, and create digital campaign content.- Develop and implement communication and marketing plans for the Schools of Art and Digital Industries, and Life and Health Sciences.- Write and create exciting content for diverse audiences.- Provide marketing communications advice and guidance to members of the wider team at the University.

- Produced press releases; developed engaging copy for a variety of audiences by liaising with councillors and the media to source quotes and imagery and ensure maximum coverage.- Employed OASIS methodology to plan, implement and evaluate multi-channel marketing and communications campaigns.- Effectively managed stakeholders to understand their needs, develop briefings/campaigns to suit their priorities, agree and set expectations and provide regular updates on progress against plan.- Liaised with designers on the creation of print and digital assets.- Managed the sourcing and development of weekly residents' newsletter.- Utilised interpersonal skills to collaborate with the wider communications team and other council professionals.- Used Adobe Creative Suite to develop and edit small bespoke social media projects.

- Developed and delivered proactive multi-channel marketing and communications campaigns across print and digital media platforms- Produced accurate and engaging copy for communications and marketing materials for a variety of audiences, utilising marketing practices to share content effectively across a range of channels.- Led on website development using CRM system including the instilling of brand identity and user experience guides.- Coordinated internal stakeholders to facilitate the timely creation of a variety of materials using Adobe Creative Suite, including graphics, videos and social media content designed to positively increase engagement, exposure and profile.- Utilised interpersonal skills to collaborate with the wider marketing team and other university social media professionals to share ideas and develop best practice to the benefit of RSU.- Liaison for the Union’s business-to-business partnerships to ensure clients expectations on media advertising campaigns are met. - Led on the development of brand identity and guidelines to aid with the production of digital and print marketing materials. - Directly responsible for the management and personal development of four team members.

- Led on key social media marketing projects including the clearing campaign and welcome week.- Adhered to brand guidelines to create and distribute engaging content and copy across multiple media channels in order to raise the profile of Coventry University.- Confidently collaborated with the press office to respond to media enquiries and promote the good work of the university, actively seeking and promoting good news stories.- Coordinated academic faculties to create and manage bespoke communications plans appropriate to their core values and USPs to better their messaging and outreach.- Completed analysis and market research to evaluate communications and media activity to assess value and inform future strategy.- Provided media administration support, monitoring news and social media coverage, working under pressure and to tight timelines when providing crisis communications.

- Shaped and delivered marketing and communication plans to support the SU’s strategic and commercial objectives.- Engaged with press teams, journalists and stakeholders at all levels to influence and advise, raising the profile of the Union at every opportunity.- Created engaging copy for social media posts, email campaigns and press releases, collaborating with creatives (both internal and external) to produce quality collateral for online and offline publications.- Completed marketing analysis on major events to analyse social media and website statistics to inform and improve future strategy and develop best practice.- Responsible for the training and management of student volunteers for data collection campaigns around campus. - Acted as first point of contact for media enquiries, handling issues professionally and effectively managing crisis communications.

- Managed the community output of Thomas Cook Group’s social media profiles, maintaining a professional tone of voice to raise reputation among current and potential stakeholders.- Coordinated internal and external stakeholders across the globe to resolve customer queries and respond to major incidents swiftly and appropriately.- Undertook analysis to provide insight on customer resolution metrics for senior leadership team.- Provided media administration support, monitoring news and social media coverage.

- Employed time management and organisational skills to build reputation as a journalist whilst still studying.- Developed strong relationships with local journalists and newscasters, providing written reports on local and national rugby fixtures.- Responsible for management of the Wasps’ (premier league rugby team) blog as well as fan engagement and submissions.