Luke Caldecott Email & Phone Number

Cape Town, Western Cape, South Africa

• Took over the role as lead designer assisting the marketing team in creating all digital marketing collateral and general brand content creation focused in the retail sector.• My main focus was campaign creation based on retail sales throughout the year, and creating the collateral required for its promotion.• Created artwork for all Social Media platforms including feed posts, instastories, vertical video content, reels and more.• Created various video content for multiple platforms including YouTube, Instagram/Reels and more.• Created detailed email campaigns, including the art work required, for all subsidiary brands, in multiple languages.• Created all documents pertaining to the retail process incorporating a strong brand Identity throughout.

Cape Town, Western Cape, South Africa

• Lectured First, Second and Third year BA Degree students in digital design at FEDISA Fashion School including the teachings of the following programmes: Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro and Adobe After Effects.• Lectured First, Second and Third year BA Degree students in hand drawn illustration, conceptualization, Story Boarding & CAD. • Lectured First, Second and Third year BA Degree students in Social Media marketing and IPhone photography.

Cape Town, Western Cape, South Africa

• As Brand Manager, I lead the marketing team in all areas of production including marketing, campaign generation and content creation for both digital and print media. • Headed the 2018 & 2022 FEDISA re-brand, which included a comprehensive update of the brand, from logo re-design, re-branding of all collateral, and website re-design. • Created, developed and successfully activated digital marketing campaigns and strategies which included the creation of all content required for marketing activation.• Created, developed and successfully activated recruitment initiatives to drive sales culminating in a constant increase in students from 2019 - now.• Collated and managed the marketing database as well as designed and actioned multiple email newsletters and campaigns to drive sales and promotions.• Facilitated all Social Media platforms including the development of artwork/content, campaign activations, general Social Media management and more.• Conceptualised, filmed and edited all videos created for marketing and campaign purposes as well as created, ran and oversaw all content generated for the promotion and roll out of these videos / campaigns.

Cape Town, Western Cape, South Africa

• Took over the role as lead designer assisting the marketing team in creating all digital marketing collateral and general brand content creation.• Created artwork for all Social Media platforms including feed posts, instastories, vertical video content, reels and more.• Conceptualized quarterly campaigns based on predetermined goals and objectives.• Worked as senior web designer assisting the development team in the creation of multiple sub-brand websites focusing on re-branding, design updates, UX improvements and more.• Created various video content for multiple platforms including YouTube, Instagram/Reels and more.• Created detailed email campaigns, including the art work required, for all subsidiary brands, in multiple languages.