Luke Gallagher is a sophomore at the University of Notre Dame studying Marketing in the Mendoza College of Business with minors in Social Entrepreneurship & Innovation and Catholic Social Tradition. Luke is passionate about ethical storytelling and using his creative and analytical skills to build meaningful brands. As a Creative Video Intern with Fighting Irish Media, Luke is experienced in sports media and video production with over 1.2 million views across platforms. His experience in marketing and brand management also includes serving as the Brand Commissioner for the newly established Graham Family Hall, a committee member on The Shirt Project which yields ~150,000 in annual sales and $14.5+ million in net revenue, and previously a Marketing Analyst on the Ogilvy team of Notre Dame's Student International Business Council. Luke believes the most impactful brands are distinguished by their ability to craft compelling and authentic narratives. Luke is also a member of the Business Honors Program and Sheedy Family Program where he strives to find ways to incorporate his love for brands and mission-driven marketing into a career at the intersection of brand management and strategic storytelling.