Hired as the Head of Marketing Strategy, I am responsible for the implementation of marketing strategies on the behalf of both clients and the design agency. I complete extensive research to identify new marketing opportunities and develop innovative concepts to promote brand awareness. I follow through the whole 360 turnaround from the strategic concept to the tactical execution of the campaign. Main responsibilities include:- Identify new market opportunities- Develop communication strategies- Implementation of tactical marketing campaigns- Set goals that align with the company’s direction- Drive revenue from from marketing

Responsible for leading the marketing and communication efforts of UC Today and to achieve the company’s brand and marketing goals. These responsibilities include coordinating, overseeing and implementing all aspects of the company’s internal and client related marketing campaigns. UC today is the world's leading technology news publication and offers the latest trends and insights from the business communications industry, incorporating unified communications, collaboration and customer experience technologies.

I was hired as the EMEA Marketing Manager for Zenoti and carried the responsibility of designing and executing the UK and EMEA-based marketing including events and partner marketing strategy.

One of my key areas of focus at Shortcuts was to help hair and beauty industry businesses grow by harnessing the right technology solution. I was responsible for lead production and product awareness via segmented trigger-based marketing. I created dynamic marketing flows via email, social and website using and integrating Marketo with Microsoft Dynamics for lead nurture. I was responsible for generating leads from digital advertising, email marketing, PR, tradeshows and events. My ability to think laterally and creatively puts me at the forefront of my strategic campaigns.Key achievements:• Redesigned and rebranded the website to produce a visually appealing and dynamically designed site for high converting call to actions. • Leading a global marketing team to successfully make not only all our content but our clients GDPR compliant.• Successfully branded a new target market of the company• Produced ‘Shortcuts Stories’ - videos/podcasts of how we help our clients.

Responsible for the generation of leads and enquiries of clients investing in property. Liaising with the property sourcing division and working within the brand’s guidelines, I ensure the sales team have enough enquiries through a variety of marketing channels and distribute accordingly. This includes online advertising, website management, email marketing, seminars and presentations.

Working as marketing manager, I managed our website, radio campaigns, exhibitions, telemarketing and in-store concessions. I led each team to increase publicity with a view to generate high quality leads. I allocate these enquiries to the sales team in order to consistently reach sales targets.

I would analyse and use the information provided, such as written copy and images, while also liaising with customers and other members of the team to successfully produce a magazine that is both visually appealing and informative