Luke Russo Email & Phone Number

Melbourne, VIC, AU

Cottesloe, Western Australia, Australia

• Led client relationships with large organisations, including B Store, Technical Resources, Burgess Rawson WA and Rohan Jewellers, ensuring transparent communication and proactive problem-solving.
• Managed profitability for clients, including account retention, and provided support and direction to help them realise their full potential.
• Acted as a thoughtful leader within marketing by monitoring trends, identifying opportunities, promoting expertise within the technology space and adapting to emerging insights.
• Managed a team of five employees, supervised freelance workers, reported directly to two directors and oversaw team performance across multiple locations, demonstrating self-motivated learning and leadership by example.
• Identified team members' strengths and provided opportunities for skill development, creating a positive culture and vision whilst serving as a mentor and champion for team members.

• Pioneered, executed, and managed innovative destination marketing initiatives promoting Subiaco as a top-tier destination for tourists and locals alike.
• Spearheaded the creation of the city's destination brand, See Subiaco, and implemented impactful marketing campaigns across various platforms.
• Fostered collaborations with external event production companies, bringing major events to Subiaco and strengthening its appeal as a go-to destination.
• Developed and launched activities, events, and opportunities to support local businesses, driving competitiveness and prosperity across the local community.
• Created and implemented stand-out marketing solutions, which resulted in tangible results in promoting Subiaco to diverse audiences.
• Successfully delivered a comprehensive website redesign, new marketing strategy, and brand identity for See Subiaco, achieving stakeholder satisfaction and a successful launch within nine months, utilising agile.

• Coordinated and delivered various destination marketing projects and events for the City's destination brand, See Subiaco, including Suburban Vibes in Subiaco, Christmas 2021, Subilicious 2021 and Subi Spritz 2022.
• Developed stand-out marketing materials to promote Subiaco to diverse audiences.
• Ensured smooth planning and delivery of See Subiaco's town centre events calendar, including coordinating sponsorship programs and contract management.
• Managed the See Subiaco website and social media accounts.
• Liaised with local businesses to develop and implement event and marketing initiatives to promote the Subiaco town centre as a desirable destination.
• Contributed to planning, promoting, delivering, and evaluating Economic Development and Place activities, events, and initiatives.

Perth, Western Australia, Australia

• Ensure appropriate resources are in place and that the work is conducted in a timely manner, within approved scope and budget.
• Undertake responsibility for the successful facilitation of projects from estimation through launch and implementation.
• Develop and maintain productive relationships with clients to optimise and enhance the delivery of client scope.

Perth, Australia

• Continuously monitored mailboxes, online posts, customer feedback as well as developed content and responses.
• Captured, analysed and reported appropriate social media data/metrics, insights and best practices.
• Analysed and interpreted website and SEO analytics, recommending adjustments.
• Monitored social media trends and competitors in the market.
• Executed online and offline strategies for email database growth.
• Coached, mentored and briefed designers to create engaging and relevant content to increase community engagement and interaction to grow a social following.

Cottesloe, Western Australia.

• Managed three online stores and websites, including homepages, product pages and blogs.
• Created and implemented email campaigns (build, test, track and distribute).
• Coordinated and created, edited and scheduled engaging content (images, video) across organic and paid social channels.
• Reported, monitored and measured engagement on Google Analytics and social channels to inform future content and digital marketing initiatives.

• Crafting compelling media releases that capture attention, build interest, and generate coverage.
• Interviewing clients, gathering information, and writing engaging and informative case studies that showcase successful outcomes.

Bachelor’S Degree, Web Communications / Public Relations

Education record