Luke Mcdonnell Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

County Dublin, Ireland

Responsible for Huawei's corporate communications and public affairs in Ireland.

County Dublin, Ireland

I managed a team of six responsible for securing the world’s most influential media to attend and report on Web Summit events in Toronto, Dublin, Hong Kong and Lisbon. It was my responsibility to project manage media campaigns across Europe, Asia, and North America. I organised and managed over 60 press conferences during my time at Web Summit.

Dublin, Ireland

A brief overview:It was my responsibility to secure over 700 media and 20 media partnerships for RISE. I developed a creative communications strategy to secure media attendance at the event. Working closely with internal teams I advised companies and speakers to made significant news announcements at RISE. I managed an external PR agency for the duration of the campaign.Top-line results:A sixfold increase in the number of articles filed at RISEAn increase in AVE of $20… Show more A brief overview:It was my responsibility to secure over 700 media and 20 media partnerships for RISE. I developed a creative communications strategy to secure media attendance at the event. Working closely with internal teams I advised companies and speakers to made significant news announcements at RISE. I managed an external PR agency for the duration of the campaign.Top-line results:A sixfold increase in the number of articles filed at RISEAn increase in AVE of $20 millionOver 700 media registered for RISENegotiation of over 20 media partnership deals with the likes of CNBC, Oath, AFPCompanies choosing top break news at RISE because of the platform I presented to themRevenue generated for the company through media partnershipsCompany efficiencies achieved through better ways of working. Show less

Dublin, Ireland

A brief overview:The media team was responsible for getting over 2,700 media to Web Summit. My role was strategic media relations, in-house communications counsel, and management of press conferences. Top-line results:Pre-event coverage featuring an interview with the CEO in Spain, Italy, the Netherlands, and SwitzerlandThe Stephen Hawking press release I drafted was carried in over 100 publications worldwideAn increase in the number of press conferences held at the… Show more A brief overview:The media team was responsible for getting over 2,700 media to Web Summit. My role was strategic media relations, in-house communications counsel, and management of press conferences. Top-line results:Pre-event coverage featuring an interview with the CEO in Spain, Italy, the Netherlands, and SwitzerlandThe Stephen Hawking press release I drafted was carried in over 100 publications worldwideAn increase in the number of press conferences held at the eventAdvice to internal teams resulting in stakeholders expectations being managed. Show less

I provided strategic and operational advice on all aspects of my client’s public relations and communications activities. I was the lead manager for clients like Aurivo co-operative society, Interxion, Globoforce, SciFest, InterTradeIreland, and Blackstone. My advice to clients focussed on: communications programme development and implementation; media relations planning and execution; messaging development; spokesperson training; proactive media opportunities development; budget… Show more I provided strategic and operational advice on all aspects of my client’s public relations and communications activities. I was the lead manager for clients like Aurivo co-operative society, Interxion, Globoforce, SciFest, InterTradeIreland, and Blackstone. My advice to clients focussed on: communications programme development and implementation; media relations planning and execution; messaging development; spokesperson training; proactive media opportunities development; budget management; and, campaign analysis and evaluation. Show less

Dublin

Dublin

Ma Public Relations, Public Relations/Image Management

Dissertation Topic: "The Sports PR Landscape in Ireland 2011 - A Qualitative Study" Subjects studied: Electronic Public Relations, Theory.

Retail And Services Management, Public Relations/Image Management

Thesis Topic: "Cead Mile Failte: A qualitative study of ethic entrepreneurship in Ireland" Subjects studied: Strategic Management.