William Luke Email & Phone Number

Warren, Michigan, United States

• Central office marketing and sales support for the GM Envolve (Fleet) field team
• Collaborated with internal and external global partners on product, production and price
• Author and post national internal communications
• Curate content, build and host monthly national sales call
• Understand and respond to changing competitive landscape
• Prepare and propose business strategy senior leadership

Work From Home

· Client and vendor relationship management · Prioritize analysis requests based on need, level of effort and data availability· Distill brand goals into tangible data points and lead team of analysts to measure progress · Collaborate with agency partners to build holistic, insightful and actionable reporting· Understand and proselytize data capabilities.

Greater Detroit Area

• Understand business strategy and questions for analysis development across agency analysts
• Provide recommendations for test design, measurement planning and analysis across all channels based on global best practices
• Work closely with brand and agency partners through the development of marketing campaigns to follow measurement framework standards
• Manage the development of deliverable templates and delivery process (i.e., dashboards, reporting, analysis and recommendations)
• Maintain analytic project schedule across all agency partners and brand teams through regular communication
• Participation in all analyses for data validation and cross-channel insight development

Farmington Hills

• Develop and present business proposals to established and prospective clients
• Strategize and execute marketing initiatives to increase clients’ sales goals
• Keep constant client contact to assess the need for campaign adjustments
• Build and deliver internal and external monthly progress reports
• Maximize ROI of campaigns through continual analysis of performance, response-rates and results

Ann Arbor, MI

• Produce custom solutions for high end automotive dealers
• Integrate automotive knowledge with advertising understanding to increase clients’ market share
• Collaborate with sales teams on marketing strategies to ensure department wide success

• Conceptualized and delivered print and digital advertising across multiple platforms
• Created informational presentations of products lines to demonstrate features for new and existing clients

Jackson, Michigan Area

• Drafted and distributed grants for the nonprofit while collaborating with staff on new ideas for communications
• Assisted in planning, writing and managing the quarterly newsletter and website

Interpret Book Orders, Fill the Order, Pack and Ship Via UPS Software

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Speech Communication And Rhetoric

Activities and Societies: “Mini Story Fest” at Spring Arbor University, Event Planner After School Program, Volunteer Professor’s.

Education record