William Luke Email & Phone Number

Warren, Michigan, United States

• Central office marketing and sales support for the GM Envolve (Fleet) field team• Collaborated with internal and external global partners on product, production and price • Author and post national internal communications • Curate content, build and host monthly national sales call• Understand and respond to changing competitive landscape• Prepare and propose business strategy senior leadership • Direct agency partners to move projects forward• Special program dealer network management • Learn and harness GM software to access data for various analyses • GM knowledge: product, incentives, dealers, corporate vision, global experience, “one team” minded, auto shows, business trips, renaissance center, results driven, local car nut

Work From Home

· Client and vendor relationship management · Prioritize analysis requests based on need, level of effort and data availability· Distill brand goals into tangible data points and lead team of analysts to measure progress · Collaborate with agency partners to build holistic, insightful and actionable reporting· Understand and proselytize data capabilities brought on by new technology · Bolster the department's image and reputation amongst GM leadership· Build and execute on learning agendas for multi-departmental goal attainment · Manage shared resources across separate brand teams for maximum output · Ensure proper tagging across digital properties for data collection· Provide succinct summation of key insights from complex data sets· Develop and grow assistant leads · Omni-channel project management of ongoing initiatives · Establish and instill data reporting standards internally and externally · Ideate with media, creative and site planning teams to test for winning variants (audience, media execution, creative, CTA nomenclature & site content)

Greater Detroit Area

• Understand business strategy and questions for analysis development across agency analysts• Provide recommendations for test design, measurement planning and analysis across all channels based on global best practices• Work closely with brand and agency partners through the development of marketing campaigns to follow measurement framework standards• Manage the development of deliverable templates and delivery process (i.e., dashboards, reporting, analysis and recommendations)• Maintain analytic project schedule across all agency partners and brand teams through regular communication• Participation in all analyses for data validation and cross-channel insight development• Responsible for the final presentation of all analyses with brand teams and agency partners

Farmington Hills

• Develop and present business proposals to established and prospective clients• Strategize and execute marketing initiatives to increase clients’ sales goals• Keep constant client contact to assess the need for campaign adjustments• Build and deliver internal and external monthly progress reports• Maximize ROI of campaigns through continual analysis of performance, response-rates and results

Ann Arbor, Mi

• Produce custom solutions for high end automotive dealers• Integrate automotive knowledge with advertising understanding to increase clients’ market share• Collaborate with sales teams on marketing strategies to ensure department wide success

• Conceptualized and delivered print and digital advertising across multiple platforms • Created informational presentations of products lines to demonstrate features for new and existing clients

Jackson, Michigan Area

• Drafted and distributed grants for the nonprofit while collaborating with staff on new ideas for communications• Assisted in planning, writing and managing the quarterly newsletter and website

Interpret Book Orders, Fill the Order, Pack and Ship Via UPS Software

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Speech Communication And Rhetoric

Activities and Societies: “Mini Story Fest” at Spring Arbor University, Event Planner After School Program, Volunteer Professor’s.

Education record