Louise Smith Email and Phone Number

Currently engaged in a rotational graduate scheme, contributing to impactful marketing initiatives that enhance brand visibility and consumer engagement.NPD Ideation: Actively participated in brainstorming sessions for new product development, utilising generative AI to enhance ideation and effectively communicate innovative concepts. This experience fostered creativity and allowed me to build connections with colleagues across different functions and regions.Amazon Brand Page Redesign: Led the redesign of brand pages for the Max White, MaxFresh, and Advanced White sub-brands, navigating the approvals process while prioritising the consumer journey. This project strengthened my skills in project management and cross-team collaboration.Boots Leadership Conference 2024: Represented Max White marketing in discussions with store managers, expanding market and brand presence within the FMCG industry.Gateway and GTM: Improved public speaking and storytelling through presenting at regional meetings, including presenting topics I have less experience with, such as the P&L.These experiences have built my expertise in marketing strategy and cross-functional collaboration, equipping me for future leadership opportunities.

Contributing to seamless HR operations within a vibrant, diverse university community.Confidential Information Management: Entrusted with handling personal and sensitive data, maintaining strict confidentiality and ensuring compliance with data protection standards.Committee Coordination: Accurately document and manage meeting minutes, enabling effective follow-up actions and transparency in communication.Data Management: Streamline the organisation and oversight of vital data and documents to optimise accessibility and operational efficiency.Recruitment Process Support: Craft comprehensive job descriptions, develop targeted interview questions, and assist in candidate evaluation to support strategic recruitment.Sabbatical Officer Assistance: Provide tailored administrative support, empowering leadership to concentrate on strategic initiatives.This role has deepened my organisational expertise and illustrated the vital link between HR practices and fostering a supportive, inclusive environment.

Representing top-tier brands like Rate My Placement, HSBC, and MSD to foster connections between companies and students on campus.Multi-Employer Advocacy: Tailor representation strategies to align with each brand’s values and objectives, effectively engaging the student community.Outstanding Performance: Achieved recognition as Multi-Employer Brand Ambassador of the Week within my first week representing MSD, surpassing 50% of my target in record time.Strategic Campus Engagement: Partnered with key university societies to amplify brand presence and influence among student networks.Enhanced Direct Outreach: Implemented targeted flyer distribution with QR codes for seamless student access to brand resources, boosting overall engagement.By combining insight into campus culture with strategic brand promotion, I ensure brands achieve strong visibility and meaningful student connections.

Played a key role in establishing and enhancing this not-for-profit's digital brand identity from inception.In-Depth Market Research: Conducted thorough audience analysis to identify trends and preferences, informing data-driven content strategies.Cross-Functional Collaboration: Collaborated with web developers, graphic designers, and photographers to create a seamless and engaging digital experience.Content Strategy Development: Developed web content that reflects SRC’s mission, ensuring a consistent and compelling brand voice across all platforms.Social Media Strategy: Spearheaded the implementation of a 6-month content plan, designing versatile post templates and maximising engagement across social platforms.Transitioning from a major media house to a dynamic non-profit organisation provided valuable insights, honing my skills in foundational brand development and strategic content execution.

Engaged in high-impact game marketing campaigns for renowned titles, including Mortal Kombat 1, Hogwarts Legacy, and LEGO Star Wars: The Skywalker Saga.Global Team Coordination: Cultivated strong partnerships across diverse teams, including the US brand unit, translation group in Montreal, and regional marketing divisions in EMEA and APAC, ensuring the timely and precise delivery of campaign assets.Localisation Project Leadership: Spearheaded the global launch of Gotham Knights, managing the production of multiple trailers and overseeing the localisation of over 200 CGI trailer versions in more than 10 languages, ensuring consistent messaging for a worldwide audience.Cultural Engagement Initiatives: Key contributor to the planning of Lunar New Year celebrations across three Warner Bros. Discovery offices, collaborating with the BEING Business Resource Group and DEI team to foster cultural inclusivity and awareness.My experience at WBD was profoundly enriched by the mentorship of dedicated managers, the support of my colleagues, and the dynamic involvement of committee members. As I look forward to 2024, I am eager to embrace new challenges and connect with recruiters seeking expertise in project management and cross-cultural collaboration.