Luna Shirley Email & Phone Number

Fukuoka, Japan

Brno, South Moravia, Czechia

• I've returned to my former role as Chief Revenue Officer to assist the company in achieving its goals for sustainable growth.
• Re-established partnerships as a major source of revenue growth
• Heavily streamlined commercial operations, significantly reducing operational complexity
• Revamped remuneration schemes to incentivize high performance in a challenging environment
• Sponsoring key partnership initiatives with Meta and Snapchat
• Representing the commercial organization at board meetings

As an external advisor, I continued to support the business by overseeing the delivery of RevOps projects.

Prague, The Capital, Czech Republic

• As an interim Chief Revenue Officer, my role is to build a resilient commercial organization and prepare ROI Hunter for the exponential growth phase in 2022 and beyond under a future CRO.
• Responsible for global revenue achievement, achieved 48 % YoY growth at positive EBITDA
• Lead commercial arm of the company consisting of 25+ talented individuals across EMEA & Americas
• Full responsibility for the use & deployment of commercial budgets
• Ownership of commercial incentives & remuneration schemes
• Oversaw revenue-related tech stack & performance tracking infrastructure

Prague, The Capital, Czech Republic

• My mission at ROI Hunter is to transform the marketing team into a strong revenue-oriented demand generation department by working together with Sales, Product & Finance to ensure the company's long-term sustainable.
• Transformed Marketing into Demand Generation, overseeing Marketing, BizDev, and BizOps functions
• Introduced ABM methodology leading to improvement of MQL -> Opportunity conv. rate by 138 %
• Touched deals by demand generation had 24 % shorter time to close & 32 % higher ACV
• Provided support to local sales teams across EMEA & Americas

Fukuoka, Japan

Yuzuri is a boutique agency specializing in Revenue Operations (RevOps) services for Series A & B SaaS businesses, supporting them in their journey toward sustainable growth.

Greater New York City Area

• Exponea (acquired by Bloomreach), was a global scale-up with 100+ employees & an end-to-end Customer Data Platform (CDP), combining advanced customer data analytics with omni-channel campaign execution. It enabled.
• Co-defined on Exponea’s global & regional communication strategy
• Prepared market entry analyses to inform future GTM (US, APAC)
• Executed regional GTM (go-to-market) alongside sales team
• Delivered regional event ROI > 5x (i.e. OMR, NRF, own events)
• Actively provided coaching to the team members to develop them along their growth paths

Prague, The Capital, Czech Republic

• Turning insights into stories that convert visitors into customers is my daily bread as Exponea's Head of Content.My goal is to create a team that will help online retailers to harness marketing automation in the right.
• Built up Exponea's internal content team focused on sales & marketing enablement
• Planned content strategy around search intent & sales insights to capture existing demand
• Executed strategy led to organic growth of inbound leads & heavy utilization across the sales process
• Cooperated with the marketing team on the execution of lead generation & nurturing campaigns
• Provided insights to sales teams about on-site content interaction which led to ≈ 20 % shorter sales cycle

District Brno-City, Czech Republic

• All of my responsibilities were centered around helping our, primarily e-commerce, clients generate more revenue and achieve higher profitability through optimization of their marketing activities.
• Provided deep business intelligence analyses to inform growth strategies for our clients
• Executed performance & nurturing marketing strategies for 20+ online retail clients
• Achieved on average 40 % YoY organic growth & performance ROAS > 6 for our online retail clients
• Held client trainings in marketing-related topics especially focused on performance and social media
• Spearheaded the development of AI-enhanced e-commerce insights dashboard

Prague, The Capital, Czech Republic

• My role within Expats was to fully utilize my marketing, business intelligence & data science skillset to help the company make decisions supported by data & execute them.
• Generated qualified traffic for News, Jobs & Real Estate sections of the portal
• Reduced jobs & real estate paid campaigns CPA by 63 % at a stable investment level.
• Achieved ROAS > 9 across affiliate projects focused on Prague's English-speaking community
• Outlined and deployed extensive analytical layers for all managed properties to understand user behavior
• Provided insights into the current business, identified opportunities, and validated their feasibility

District Brno-City, Czech Republic

• I was a mentor for anything related to online marketing. If I wasn't doing workshops with students, I was helping marketing team with their activities for clients.
• Mentoring university students on online marketing-related topics
• Providing coaching & support for a client-facing marketing team
• Holding practical online marketing workshops

Prague, The Capital, Czech Republic

• My role here was making sure everything runs smoothly & of course making sure the ROI was as high as possible.
• Reviewing marketing strategies for clients
• Communicating with clients and strategic partners
• Creating corporate strategy and setting goals
• Drafting & executing marketing & PR strategies for key clients
• Managing FBH team

Czech Republic

• Directly managing performance campaigns for CZ & SR with ROAS > 7 & CPA below 40 % of target
• Directly managing social media presence for the Czech Republic
• Coordinating PPC & SM activities in Bulgaria, Hungary, Romania, Slovenia, Slovakia
• Creating microsites & Facebook applications
• "Backup" IT support for Czech office:)
• Various other tasks