Ni Lu Email & Phone Number

Shanghai, China

- Acting as product owner of all EC platforms such as brand website, Wechat,Tmall, JD, CRM APP. In charge of UI & UX, KCP & Daily campaign pages, operations, e-merchandising, IT functions based on global and local strategy.- Conducting business and data analysis (using Sensors Analytics, Google Analytics, SYCM, QBT, etc.) for EC channels to monitor traffic & sales performance, identify sales opportunities, and optimize budget allocation.- Managing digital projects e.g., UI & UX revamp, Google Analytics - Sensors Analytics migration (in collaboration with LVMH group), AR try-on, 3D modeling, store locator, etc.- Collaborated with Legal and Data Protection on the matter of risk management for campaigns and digital projects.

Shanghai, China

- In charge of data analysis and visualization (using FineBI, Sensors Analytics,Linkflow, etc.) for the business performance on WeChat platform to identify operational issues, generate user portrait, optimize budget allocation, and drive future strategic decision-making. New business sales os 2021 increased by 125%, ARPPU 16%.- Implemented data cleaning, model creation, and data visualization. Tracked performance of existing business lines and formulated routine/ad-hoc reports and evaluations for on-going campaigns, outcome forecasting for future projects.- Collaborated with IT centre on the development of UI & UX features and launch of data products. Collaborated with Finance to determine the weight and accuracy of factors. Collaborated with Legal & Compliance and CS on the matter of risk management and root cause analysis to improve quality of business.

Shanghai City, China

- Carried out business and trend analysis based on internal data, marketresearch (attending fashion events/conferences, visiting suppliers/stores, and investigating competitors, etc.) and 3rd party reports (WGSN, BOF, Vogue, etc.) to guide brand differentiation and EC campaigns. Sell-through rate of 2020SS reached 86%.- Oversaw the delivery of projects in a timely and efficient manner for departments of Design, Pattern and Production. Scopes included but not limited to research, planning, design, pattern making, sampling, ordering, shooting, campaign release, visual display, UI, etc.- Developed collections for women’s apparel.

Greater Los Angeles Area

- Oversaw operational details on the basis of status quo and future planning ofthe business in the US, including new business evaluation, cost of development, profit margin, time management, request from clients, etc.- Created SOP for product development process. Planed, coordinated and managed WIP (design, development, pre-production, production, logistics, etc.), reducing lead time, increasing productivity and enforcing compliance. Profit margin increased by 6 pt in 18 months.- Conducted CRM and cooperated with domestic buyers, HQ and factories abroad to ensure actions were in order.- Supervised and executed digital/EC operations, e.g., SPS Commerce, Data Trans, eBay, Amazon, etc. - Oversaw operational details on the basis of status quo and future planning ofthe business in the US, including new business evaluation, cost of development, profit margin, time management, request from clients, etc.- Created SOP for product development process. Planed, coordinated and managed WIP (design, development, pre-production, production, logistics, etc.), reducing lead time, increasing productivity and enforcing compliance. Profit margin increased by 6 pt in 18 months.- Conducted CRM and cooperated with domestic buyers, HQ and factories abroad to ensure actions were in order.- Supervised and executed digital/EC operations, e.g., SPS Commerce, Data Trans, eBay, Amazon, etc.

Greater Los Angeles Area

- Performed market research and analysis (industry, brand, product, channel,marketing, customer, localization, etc.) in fashion sector based on Trout’s theory of Positioning. Co-generated reports and marketing solutions for clients.- Conducted CRM and vendor management for NA region

Mba, Marketing, Magna Cum Laude

Be, Environmental Engineering

Certificate, Fashion Design