Luojia Li Email & Phone Number

Sunnyvale, Ca, Us

Santa Clara County, California, United States

United States

I possess extensive experience as a freelance professional for L'Oréal, having established a successful track record in retail operations, specializing in fragrance brands. My role as an Offline Perfume Vendor at Sephora afforded me the opportunity to work with prestigious brands including Maison Margiela, Prada, and Valentino, assisting them in their merchandising endeavors. In this capacity, I worked closely with internal teams and Sephora stakeholders to ensure the smooth execution of merchandising processes. I managed creative timelines, coordinated with retailers, and facilitated on-time submissions of assortments, all of which contributed significantly to the overall success of these high-end fragrance brands. I have no doubt that my demonstrated ability to blend creativity with sales boosting can help elevate brand presence and drive results in the beauty and fragrance industry.

China

Integrated the initial release resources of European and American contents on QQ Music, Kugou, and Kuwo platforms, and continuously followed up on the daily needs of record companies. Developed music content promotion plans, which involved smoothly coordinating online events, promoting projects in partnership with copyright companies, and providing assistance to artists coordination. Created and curated playlists, which generated over 1.6 million song views within three months of operation. Provided assistance in identifying and resolving transmission problems of song data in the UPC background. Regularly explored and promoted high-quality European and American music. Compiled and analyzed sound source data, and presented findings through charts and graphs.

Zhejiang, China

Developed livestream plans, created a working schedule, and monitored user activities during the livestream. Formulated advertising and marketing strategies for live streamers, and prepared warm-up activities prior to livestream events. Monitored and analyzed performance reports of live streaming events, managed performance objectives, and developed strategies to enhance popularity and visibility. Recruited over 20 live-streamers and trained them to be familiar with the live streaming platform, which helped platform generate revenue exceeding \$ 2,000 in the most successful month.

Music Industry Administration, Music Management

Core Curriculum: Music Industry data analysis; Music Publishing & Copyright; Marketing Management; Entertainment Law; live music.

Bachelor Of Fine Arts - Bfa, Musicology, Gpa 80.73

Activities and Societies: Leader of debate team, Minister of Public Relations DepartmentEvent Planner “I Have A Date” Concert Dec. 2018 1..