Luqi Liu Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

Seattle, Washington, United States

• Directed copy-editing and content production in Canva, Photoshop, and Premiere Pro for social media and blog operations across Instagram, Facebook, LinkedIn, and Squarespace with the communication director and program.
• Led digital marketing calendar management and ongoing performance review in Meta Business Suite, Google Ads and Excel to refine content, delivery, and paid ad strategies across social… Show more
• Led digital marketing calendar management and ongoing performance review in Meta Business Suite, Google Ads and Excel to refine content, delivery, and paid ad strategies across social media and search channels, raising.
• Orchestrated ad copies and budget strategy in Facebook Ads Manager and Google Ads on the promotion of the annual cultural event, resulting in 5k impressions, 2k clicks, and 2k event visits.
• Supported the end-to-end planning and execution of the annual cultural expo and performance by coordinating setups and communications with 10 performers, 25 booth hosts, and vendors, achieving 40% more social media.
• Conducted subscriber segmentation analysis on 15k accounts in Excel to refine Audience Builder and streamline communication journey on Salesforce with the program manager, increasing donations by 20% (3K) per quarter.

Paris, Île-de-France, France

• Applied product analysis and consumer research to the development of digital strategies targeting Gen Z customer recruitment, focusing on influencer marketing and digital activation.
• Presented a 2-year omnichannel marketing strategy to a panel of global communication directors from LVMH and Kering, receiving the "Best Presentation" accolade for effective communication and strategic vision.

Paris, Île-de-France, France

• Analyzed field research and customer surveys to elevate in-store experience for the flagship on Champs-Elysees, developing digital customer engagements and personalized shopping solutions for the target 30% increase in.

Chicago, Illinois, United States

Took a lead in optimizing its ESG initiative communication to reach a higher brand reputation, the share of voice in media coverage, and positive growth and a leading position in the snacking/food industry:- Conducted marketing research and gaining insights on the current practice landscape, consumer trends, and best-in-class examples from competitor.

Chicago, Illinois, United States

• Optimized content, targeting, and budget and budget strategies for the new ad campaigns on Instagram and Facebook to enhance the visibility of the medical care program, securing a $5k donation within two months.
• Facilitated Agile ceremonies and fostered collaboration between consulting groups and the marketing team on Airtable to refine media planning and channel strategies through sourcing and engagement analysis in Google.
• Facilitated Agile ceremonies and fostered collaboration between consulting groups and the marketing team on Airtable to refine media planning and channel strategies through sourcing and engagement analysis in Google.
• Initiated website UI/UX analysis to propose content and IT teams with strategies for website content and information architecture improvement, boosting an average website session duration by 10 minutes. Show less

Chicago, Illinois, United States

• Applied shopper insights, competitor study, and product analysis with the R&D department to formulate a 6-month go-to-market plan with a $1M budget allocation for the launch of vegan products, focusing on retail.

• Leveraged SQL to clean and crawl data across 5 tables for 12 variables on 6,222 accounts for statistical analysis in R.
• Applied probability, regression, and parametric models in R to optimize targeting and retargeting strategies for subscription services and email communications, achieving a 7% increase in customer retention for the.

• Revamped wine club customer segmentation on 50k regional members through RFM analysis on digital and POS data in Excel.
• Identified upsell opportunities along the wine club customer journey with store managers, fostering deep consumer insights through Qualtrics surveys, focus groups, social listening, and channel analysis of customer.
• Mapped out in-store activation and digital campaigns with content design, targeting, and retargeting strategies for the year 2023 to 50k… Show more
• Mapped out in-store activation and digital campaigns with content design, targeting, and retargeting strategies for the year 2023 to 50k regional wine club members, contributing to a target 5% ($200K) revenue increase.

Seattle, Washington, United States

- Built a strong connection with chapters and regional divisions to provide members with collective development opportunities such as professional seminars, and mentorships. - Developed a living network of industry professionals and companies on behalf of students for biweekly guest speaker sessions as well as other occasional events, like company tours.

Seattle, Washington, United States

Greater Seattle Area

Demonstrated strong project management and cross-functional collaboration skills by producing 1-2 episodes per month related to campus life, coordinating guests, overseeing the production process, and analyzing performance and feedback; ultimately made the station the second most popular of all overseas Chinese media in the U.S. in 2021.

Seattle, Washington, United States

• Assisted the store manager with overseeing section operations and stock availability in Excel to a 15% reduction in inventory discrepancies and setting up seasonal events for product promotions to a 20% increase in.
• Championed a customer-first approach, directly handling customer inquiries, resolving issues, and gathering feedback to inform service improvements, enhanced customer satisfaction scores by 25%.
• Led the management and training of 30+ student workers on… Show more
• Led the management and training of 30+ student workers on customer service excellence, product knowledge, and operational procedures, contributing to a more effective and cohesive team environment. Show less

Seattle, Washington, United States

Worked as a student worker at the school food market. Assisted chiefs with food services and leads with stocking and cashiering. Trained as a barista at the in-house coffee shop.

Beijing, China

- Co-led with senior account managers on research and analysis of the external environment and current creative assets for HP and Airbnb, contributing to the development of localized communication strategies and content.- Compiled insightful data-driven reports to support effective communication strategies, including press releases, SEO-optimized content.

Seattle, Washington, United States

- Project led by Professor Scott B. Radnitz studied the cause, consequences, and accountability of mass media on public interpretation and discourse;- Researched, analyzed, and comprised a collaborated 115-page report accompany with policy recommendation and presented it to Allie Funk, Senior Research Analyst for Technology and Democracy at Freedom House.

Foshan, Guangdong, China

- Executed data-driven market research for a new digital application, testing the prototype and assessing risks, contributing to the development and quality control process.- Collaborated cross-functionally to plan and execute 3 virtual campaigns for promoting the preservation of Chinese dialects, generated and distributed engaging content for social.

Beijing, China

- Utilized interpersonal communication skills to maintain positive partnerships by planning and organizing exclusive VR trials regularly, collected feedback for service and product improvement, and produced promotional materials.- Participated in the Digital Cultural Excursion project by conducting market research on experiential venues and activations for.

Tianjin, China

- Assisted the Executive Producers in organizing the production of three episodes of a reality television show aired online; drafted and edited publicity materials and monitored viewership. - Provided planning and on-site communication support for the Education Summit that invited experts from related fields, including the former consultant of the Ministry.

Master Of Science - Ms, Integrated Marketing Communication At Medill

Exchange Semester, Marketing/Marketing Management, General

Studying marketing for luxury goods and services. Specializing focus on experiential marketing.

Bachelor Of Arts - Ba, Communication, General

Bachelor Of Arts - Ba, International And Intercultural Communication