Luqi Liu Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Seattle, Washington, United States

• Directed copy-editing and content production in Canva, Photoshop, and Premiere Pro for social media and blog operations across Instagram, Facebook, LinkedIn, and Squarespace with the communication director and program leads, enhancing organization and program visibility and recruiting 3k new followers.• Led digital marketing calendar management and ongoing performance review in Meta Business Suite, Google Ads and Excel to refine content, delivery, and paid ad strategies across social… Show more • Directed copy-editing and content production in Canva, Photoshop, and Premiere Pro for social media and blog operations across Instagram, Facebook, LinkedIn, and Squarespace with the communication director and program leads, enhancing organization and program visibility and recruiting 3k new followers.• Led digital marketing calendar management and ongoing performance review in Meta Business Suite, Google Ads and Excel to refine content, delivery, and paid ad strategies across social media and search channels, raising impression of social posts and website traffic by 60%.• Orchestrated ad copies and budget strategy in Facebook Ads Manager and Google Ads on the promotion of the annual cultural event, resulting in 5k impressions, 2k clicks, and 2k event visits. • Supported the end-to-end planning and execution of the annual cultural expo and performance by coordinating setups and communications with 10 performers, 25 booth hosts, and vendors, achieving 40% more social media mentions afterward.• Conducted subscriber segmentation analysis on 15k accounts in Excel to refine Audience Builder and streamline communication journey on Salesforce with the program manager, increasing donations by 20% (3K) per quarter and event participation by 40%. • Managed and boosted engagement of weekly newsletters and email campaigns to 15k subscribers in Salesforce through personalization, HTML content optimization, and A/B testing, reaching a 20% increase in open rate and a 17% increase in CTR. • Helped expand the organization’s network of event contacts by leading the development and execution of an outreach playbook, establishing a steady relationship with 50+ partners through online and field outreach.• Initiated dashboard improvement and weekly reporting on marketing KPIs, campaign progress, and development opportunities for department heads and board members, using Salesforce and Excel to highlight market trends and facilitate strategy planning. Show less

Paris, Île-De-France, France

• Applied product analysis and consumer research to the development of digital strategies targeting Gen Z customer recruitment, focusing on influencer marketing and digital activation. • Presented a 2-year omnichannel marketing strategy to a panel of global communication directors from LVMH and Kering, receiving the "Best Presentation" accolade for effective communication and strategic vision.

Paris, Île-De-France, France

• Analyzed field research and customer surveys to elevate in-store experience for the flagship on Champs-Elysees, developing digital customer engagements and personalized shopping solutions for the target 30% increase in Gen Z traffic.

Chicago, Illinois, United States

Took a lead in optimizing its ESG initiative communication to reach a higher brand reputation, the share of voice in media coverage, and positive growth and a leading position in the snacking/food industry:- Conducted marketing research and gaining insights on the current practice landscape, consumer trends, and best-in-class examples from competitor, industry, social, and legal perspectives;- Analyzed journey mapping for each stakeholder to understand the needs and opportunities for… Show more Took a lead in optimizing its ESG initiative communication to reach a higher brand reputation, the share of voice in media coverage, and positive growth and a leading position in the snacking/food industry:- Conducted marketing research and gaining insights on the current practice landscape, consumer trends, and best-in-class examples from competitor, industry, social, and legal perspectives;- Analyzed journey mapping for each stakeholder to understand the needs and opportunities for corporate communication and product R&D;- Proposed creative content strategies and marketing campaigns in communicating the key messages to the key stakeholder segments, especially KOLs in financial, social, and legal fields;- Assessed the performance of current targeting and distribution tools, platforms, and partnerships and recommended other alternatives to assist in communicating the content.Elevated website ranking of ESG pages with the social director by refining keyword research and SEO and enhancing keyword performance and bidding strategy through Tableau analysis for search ads, increasing website traffic by 35% and CTR by 20%. Show less

Chicago, Illinois, United States

• Optimized content, targeting, and budget and budget strategies for the new ad campaigns on Instagram and Facebook to enhance the visibility of the medical care program, securing a $5k donation within two months.• Facilitated Agile ceremonies and fostered collaboration between consulting groups and the marketing team on Airtable to refine media planning and channel strategies through sourcing and engagement analysis in Google Analytics and Meta Business Suite, evidenced by a 60% increase… Show more • Optimized content, targeting, and budget and budget strategies for the new ad campaigns on Instagram and Facebook to enhance the visibility of the medical care program, securing a $5k donation within two months.• Facilitated Agile ceremonies and fostered collaboration between consulting groups and the marketing team on Airtable to refine media planning and channel strategies through sourcing and engagement analysis in Google Analytics and Meta Business Suite, evidenced by a 60% increase in website traffic and a 45% increase in fundraising conversion rate.• Initiated website UI/UX analysis to propose content and IT teams with strategies for website content and information architecture improvement, boosting an average website session duration by 10 minutes. Show less

Chicago, Illinois, United States

• Applied shopper insights, competitor study, and product analysis with the R&D department to formulate a 6-month go-to-market plan with a $1M budget allocation for the launch of vegan products, focusing on retail partnership and customer activation.

• Leveraged SQL to clean and crawl data across 5 tables for 12 variables on 6,222 accounts for statistical analysis in R.• Applied probability, regression, and parametric models in R to optimize targeting and retargeting strategies for subscription services and email communications, achieving a 7% increase in customer retention for the online grocery delivery service.

• Revamped wine club customer segmentation on 50k regional members through RFM analysis on digital and POS data in Excel. • Identified upsell opportunities along the wine club customer journey with store managers, fostering deep consumer insights through Qualtrics surveys, focus groups, social listening, and channel analysis of customer engagement.• Mapped out in-store activation and digital campaigns with content design, targeting, and retargeting strategies for the year 2023 to 50k… Show more • Revamped wine club customer segmentation on 50k regional members through RFM analysis on digital and POS data in Excel. • Identified upsell opportunities along the wine club customer journey with store managers, fostering deep consumer insights through Qualtrics surveys, focus groups, social listening, and channel analysis of customer engagement.• Mapped out in-store activation and digital campaigns with content design, targeting, and retargeting strategies for the year 2023 to 50k regional wine club members, contributing to a target 5% ($200K) revenue increase in 12 months. Show less

Seattle, Washington, United States

- Built a strong connection with chapters and regional divisions to provide members with collective development opportunities such as professional seminars, and mentorships. - Developed a living network of industry professionals and companies on behalf of students for biweekly guest speaker sessions as well as other occasional events, like company tours, to better introduce students to the industry.

Seattle, Washington, United States

Greater Seattle Area

Demonstrated strong project management and cross-functional collaboration skills by producing 1-2 episodes per month related to campus life, coordinating guests, overseeing the production process, and analyzing performance and feedback; ultimately made the station the second most popular of all overseas Chinese media in the U.S. in 2021.

Seattle, Washington, United States

• Assisted the store manager with overseeing section operations and stock availability in Excel to a 15% reduction in inventory discrepancies and setting up seasonal events for product promotions to a 20% increase in category sales.• Championed a customer-first approach, directly handling customer inquiries, resolving issues, and gathering feedback to inform service improvements, enhanced customer satisfaction scores by 25%. • Led the management and training of 30+ student workers on… Show more • Assisted the store manager with overseeing section operations and stock availability in Excel to a 15% reduction in inventory discrepancies and setting up seasonal events for product promotions to a 20% increase in category sales.• Championed a customer-first approach, directly handling customer inquiries, resolving issues, and gathering feedback to inform service improvements, enhanced customer satisfaction scores by 25%. • Led the management and training of 30+ student workers on customer service excellence, product knowledge, and operational procedures, contributing to a more effective and cohesive team environment. Show less

Seattle, Washington, United States

Worked as a student worker at the school food market. Assisted chiefs with food services and leads with stocking and cashiering. Trained as a barista at the in-house coffee shop.

Beijing, China

- Co-led with senior account managers on research and analysis of the external environment and current creative assets for HP and Airbnb, contributing to the development of localized communication strategies and content.- Compiled insightful data-driven reports to support effective communication strategies, including press releases, SEO-optimized content, and articles for the target audience, and monitored relevant KPIs afterward for future improvement.- Facilitated the launch of the HP… Show more - Co-led with senior account managers on research and analysis of the external environment and current creative assets for HP and Airbnb, contributing to the development of localized communication strategies and content.- Compiled insightful data-driven reports to support effective communication strategies, including press releases, SEO-optimized content, and articles for the target audience, and monitored relevant KPIs afterward for future improvement.- Facilitated the launch of the HP Smart Tank 678 printer by coordinating a media event with 20+ outlets and overseeing the production and distribution of content across earned and owned media channels, leading to 2M impressions and 5k pre-sold units.- Managed the collaboration with 20+ KOLs to develop promotional materials for the multi-channel Airbnb Online Experience campaign during the 2020 Tokyo Olympics, achieving a 47% increase in local bookings.- Prepared metrics reporting on brand engagement and campaign progress and proposals for development opportunities to clients HP, Tableau, and Airbnb using web analytics platforms and Microsoft Office, fostering client relationships for term renewal. Show less

Seattle, Washington, United States

- Project led by Professor Scott B. Radnitz studied the cause, consequences, and accountability of mass media on public interpretation and discourse;- Researched, analyzed, and comprised a collaborated 115-page report accompany with policy recommendation and presented it to Allie Funk, Senior Research Analyst for Technology and Democracy at Freedom House.

Foshan, Guangdong, China

- Executed data-driven market research for a new digital application, testing the prototype and assessing risks, contributing to the development and quality control process.- Collaborated cross-functionally to plan and execute 3 virtual campaigns for promoting the preservation of Chinese dialects, generated and distributed engaging content for social media, monitored performance, and generated data-driven reports.

Beijing, China

- Utilized interpersonal communication skills to maintain positive partnerships by planning and organizing exclusive VR trials regularly, collected feedback for service and product improvement, and produced promotional materials.- Participated in the Digital Cultural Excursion project by conducting market research on experiential venues and activations for the physical events, drafted public promotion, and reached out for potential collaboration and partnership.

Tianjin, China

- Assisted the Executive Producers in organizing the production of three episodes of a reality television show aired online; drafted and edited publicity materials and monitored viewership. - Provided planning and on-site communication support for the Education Summit that invited experts from related fields, including the former consultant of the Ministry of Education; assisted with seeking media and commercial cooperations to enhance the event's success.

Master Of Science - Ms, Integrated Marketing Communication At Medill

Exchange Semester, Marketing/Marketing Management, General

Studying marketing for luxury goods and services. Specializing focus on experiential marketing.

Bachelor Of Arts - Ba, Communication, General

Bachelor Of Arts - Ba, International And Intercultural Communication