Luke Savage Email & Phone Number

Ventura, CA, US

Seattle, WA, US

Seattle, WA, US

London, GB

• Ownership of all Pre-Sale programmatic pricing and deal strategy with commercial leads. Leading to extensive year over year programmatic growth through Private Marketplace and Programmatic Guaranteed initiatives
• Lead open marketplace strategy and client outreach. Identifying top spenders in the Open Marketplace while developing customized incentivized proposals to convert to PMP
• Responsible for the development of all data targeting strategies across programmatic opportunities while working closely with leading data providers and internal proprietary data solutions for implementation across the.

London, GB

• Directly report and partner with the Chief Revenue Officer to develop companywide programmatic video sales strategies that meet and exceed revenue goals
• Oversee Unruly’s product and data integrations into News Corp & Tremor Video, identifying opportunities for growth and success through collaboration with C-Level and Executive teams
• Lead the construction of all key account offerings and assist in the management of key client relationships to ensure Unruly is represented within the digital video consideration set for all future initiatives
• Responsible for the development of all data strategies across programmatic and managed opportunities while working closely with leading data providers and internal proprietary data solutions for implementation across.
• Primary liaison between Business Development, Marketing, Operations, Finance, and Product Development, establishing productive and consistent workflows across the business
• Partner with Product and Marketing teams to develop quarterly launch strategies for new product offerings including Connected TV and interactive video

London, GB

• Managed a team of three Strategic Planners in Los Angeles and New York - responsible for building success roadmaps and career progression plans, leading to multiple promotions and career advancements within the.
• Instrumental in developing Unruly’s Proctor & Gamble global digital video distribution strategy that has garnered over $4 million in annual revenue from programmatic and direct executions
• Provided full strategic direction and insights for all RFP submissions to Fortune 500 brands, leading to the highest earning quarters in the company’s history; doubling proposal win rates and increasing deal sizes by.

London, GB

• One of the founding employees hired to develop a media strategy team that bridged the gap between sales campaign offerings and operational implementation
• As the founding member of the US Media Solutions team, responsible for building the strategic vision and goals within the sales organization
• Acted as the building block between Sales and Operations, identifying process issues and providing actionable product solutions for campaign success and delivery
• Developed and managed ongoing relationships with publishers, ad tech partners, and other 3rd party vendors to continuously diversify Unruly’s product offering

London, England, GB

• Compose media plans that incorporate digital, audio, print, and television executions that drive consumer engagement and product sales for one of the top retailers in the United States
• Manage relationships with publishers interested in showcasing their media capabilities in ways that can potentially support the client
• Utilize planning tools to run performance reports and assist in the development of long and short term media plans

London, England, GB

• Interacted on a daily basis with the client in order to ensure smooth communication and plan development
• Provided publishers with insight into the goals and overall media strategy of the client in order to ensure that clients needs were met
• Ran extensive competitive reports in order to understand the tactics being used by other retailers within the home improvement space

Los Angeles, CA, US

• Helped to build and manage a worldwide community of creators with the goal of bringing them continued opportunity, monetary reward, exposure and validation.
• Worked with Fortune 500 companies to manage campaigns and develop creative content
• Efforts assisted in the company being recognized as part of the PEPSICO 10 in 2010.
• Researched social media and crowdsourcing to further develop the Tongal platform to facilitate growth and sales and discover possible clients
• Communicated with online content creators to inform them about the advantages of Tongal, which lead to the addition of several website members
• Reviewed and updated Facebook and Twitter pages to inform members of new contests and opportunities