Lu Shi Email & Phone Number

Newport Beach, California, United States

Greater Los Angeles Area

• Owned commercial analysis process for the Americas region. Identified key opportunities to achieve revenue growth and market penetration. Implemented relevant strategies to succeed given revenue and passenger target.
• Served as lead analyst for the Americas, constructed high level management information deck from creation to presentation, facilitating key business decisions such as channel distribution optimization, digital.
• Performed revenue and cost forecasting, distribution channel target setting and tracking. Delivered well-reasoned commercial, sales, marketing, and financial inputs and recommendations, achieving profitable revenue.
• Championed new data-driven business decision culture, working with leadership and setting up user-friendly modules to identify key business drivers and impact on profitability. Contributed motivation, guidance, and.
• Streamlined and centralized regions’ data integration, designing reporting platform to provide users with best experience. Set up and shared commercial reporting among all teams, delivering accurate, timely, and.
• Designed and hosted global Commercial Analyst Forum in 2015, partnered with global colleagues, sharing resources, implementing best practices, improving communications, and saving time.

Greater Los Angeles Area

• Ensured policies and procedures were executed throughout Americas’ Sales team. Created streamlined processes. Contributed effective management of revenue, costs, and suppliers. Planned for sales collaterals, trade.
• Developed and executed agency contracts and preferred partners business plan, reducing underperforming business partners 20%, and growing valued partner revenue over 20%.
• Set up and communicated comprehensive sales analysis and reporting to region’s sales and executive team, ensuring achievement of short- and long-term revenue and market share growth.
• Improved ROI on average 15% by focusing cost-saving revenue-driven trade incentive modeling on premium high-yield revenue growth.
• Grew revenue and New Zealand market presence in the Americas region through strong relationships with South Pacific tourism offices, increasing number of agents selling to destinations serviced.
• Led development and maintenance of New Zealand travel agent website with most effective digital B2B communication platform, increasing agent sign-up for newsletters and promotions, centralizing trade communications at.

Los Angeles, CA

• Led communications between Air China’s USA office and Beijing headquarters. Evaluated travel industry trend, insights, and analysis to grow business and revenue in America.
• Analyzed and developed sales & marketing plans and strategies to expand distribution channels to reach nontraditional sales resources for incremental revenue with high yield premium business.
• Constructed sales & marketing activities for USA region. Sustained strong relationship with Chinese Travel Agency/Tour Operator, as well as, all non-Chinese ethnic channel development, including Online Travel Agency.
• Represented Air China at various trade shows, business sales events, community activities and sponsorship functions in USA. Completed various sales & marketing projects & campaigns with reasonable budget and resources.