Lusicca Lu Email & Phone Number

上海

Channel Strategy & GTM StructureAnalyzemarket and channel customer segmentation and network/ coverage mapping forChannel Health Check, Developchannel marketing plan, incl. channel Strategy & GTM Structure.Channel Customer DevelopmentRecruitand engage right channel customer by developing tools, offering launch,training, and resource to support channel customer developmentMarket Penetration/ CoverageInitiateand execute Sell through, Sell out promotionReviewnational market and selective blank top market. New store opening/ renovationplan and trackingPipelineacceleration marketing programs to support business tracking to achieve B2C 6:1ROI.Commercial PolicySet thepolicy and terms with cross functions agreement for annual contract, preparedocument and certification, and implement commercial policy.Off-lineactivities plan and executeOwn 5sessions new product order event, exceeding 30% of the target with 20 millionsales Planinitiate activities in 8 regionsEstablishstore image and display guideline, develop all project process.

Shanghai City, China

1. Product portfolio management and plan- Quickly integrate 369 SKUs of Dulux emulsion/tinting/tools, update product status, positioning, price, and channels; - Refresh the product selling points, price ladders, sales trends, CM% and competition status. It contains 88 product lines, 178 SKUs in Control, Mass, Modern Trade Channels; - Analyze market demand and consumer needs, follow brand and channel strategies, develop 2019 market plan and specific priority and Initiative.2. Dulux innovation project - Innovation concepts development, quantitatively testing the credibility, relevance and uniqueness of consumer concepts; - Refining core concepts, transforming product concepts into new product selling points and successful launch.3. NPD Launch- Clearly defined launch background and purpose then confirm formulation and RM cost with Technical;- Clarify product selling point, packaging design and POSM, work out price strategy, and aligned with sales about FCST and distribution plan; - Carried out sales training, Wechat H5 communication, dealer and painter activities, and store display; - Launched 6 product lines (12 SKUs) in 6 months, LTD target achievement is 120%.4. Key project control Price up in SP/P segment- Complete project within 15 days, including process plan, pricing proposal approval, system setting, notification;- Establish pricing principles, ensure the rationalization of all product pricing.Imported Ambiance project- Clear positioning of imported products, then screening product list together Global MKT, R&D; - Milestone planning and is expected to be launched in 2019.

Shanghai City, China

1. Developing channel planning- Develop quarterly Integrated trade marketing plan with clear in-store 5P principle;- Work with cross functions to timely understand market trends and trade opportunities;- Improve TMK efficiency. Review and simplify TMK reports, leverage system to instead of manpower；2. A&P control, Ensure ROI is reasonable and balance accrual with budget.- Focused on South A&P Control, including TG/DM, PG, special price and promotion;- Monthly check account plan.3. Promotion Consultants(PG) management- Deliver PCs management bible, regional management handbook & PCs guideline;- Build internal communication and training WECHAT;- Leverage different pilot/testing to learn and improve efficiency of PCs.4. New channel/NPD develop- CVS Channel development plan; - Support MKT to analysis of new product launch and merchandising initiatives.5. Effectively manage the promotion, trade marketing activitiesATL/BTL joint promotion- Be responsible for SOP, cost control, POSM & system supporting, report tracking;- Reach 3.2MM target audience via Metro, communities lift ads, bus shelters in key cities. Viral video& mobile advertising to drive awareness and engagement;- Successfully recruited 100,000 members, drive 3 million sales values, +11% vs. LYNational Bone Scan& Wet sampling Program- 1 million consumers/year , provide 1+1 bone health consultant, collect 1 million "China bone status" survey to scientific research;- Contribute 40% sales, conversion rate rising to 23% from 18%;Designing / executing various activities and programs to align with Consumer segmentation via CRM database- Recruit new user and stimulate purchase. Design “400” & TMALL purchase coupon;- Activate potential consumers. Take care and promotion message to target members.

China

1. E&D Channel commercial plan development - Attend meeting and supported in developing commercial plan in consistency with brand strategic guidelines;- Attend meeting with Brand team, IMC team, and communicate with them to drive meal platform “Away from Home Meal”;- Build strong cuisine specific in-store merchandising materials for Mid-High E&D. Focus on 4 major cuisine types, which are hot pot, spicy food, heavy taste food and Cantonese food.2. Market research & analysis- Channel performance tracking and review monthly;- Channel Shopper research analysis and share in systems;- Market Landscape Survey3. Drive system focus on E&D and build system capability- Quarterly magazine (36 Pages) editing & design review; monthly English/ Chinese Newspaper sharing;- Launch & promote E&D APP, drive system focuses on E&D, routinely APP management & review, including content checking, interaction activity, etc.4. E&D National Program- National motivation plan that covers 20,000 sales; be responsible for the annual incentive trip, bi-year E&D captain award and training;- Mid-tier E&D customers project that cover 18 major cities. Improve the penetration rate and ordering rate; - Unexpected Prize in the Cap in Nanjing. Timely follow-up, data analysis and review.

China

Daily management of department affairs- Be responsible for rendering secretarial and clerical services for the Housekeeping- Complete monthly report, inventory and P&L meeting and report each monthDepartments coordination- Communicate with all other departments; coordinating suppliers, cost control- Assist in the accident situation and reporting to executive housekeeper