Marketing & sales enthusiast with high-concern in data & information system to make right decision. Building brand use science & art to make rational & emotional value as a strategy. Have 5 years experience as an officer, leader and C-level leading more than 30 team members. Leader that lead team using structure and clear measurement. Building team to have pro-active, critical thinking and problem solving skill. Expert ini B2B marketing strategy using digital channel through friendly & useful website, marketing campaign based on right "keywords" and content that relevant to customer and clear positioning between competitors.
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Vice CeoSouviaBogor, West Java, Id -
Chief Sales OfficerSouvia Mar 2023 - PresentBogor, Jawa Barat, Indonesia -
Chief Marketing OfficerSouvia Sep 2020 - PresentBogor, Jawa Barat, Indonesia -
Chief Operational OfficerSouvia Sep 2020 - Feb 2023Bogor, Jawa Barat, Indonesia -
Digital Marketing StrategistSouvia Apr 2019 - Aug 2020Bogor• Make campaign planning include objective, target audience, budget, funnel, channel & content.• Execute all digital ads channel campaign using ads platforms : google ads (search, display, discovery & video), meta ads & email marketing.• Maintain and optimize ad campaign to improve CTR (click-through rate), CPC (cost per click), cost / conversion, & ROAS (return on ads spend).• Analyze data to improve campaign through leads quantity, cost efficiency & leads quality metrics, using google analytics, google data studio, google spreadsheet & tableau.• Prepare weekly & monthly report for future improvement for next campaign and find what’s best and worst for previous campaign. Then, turn it to do better action.• Collaborate with another division like Sales & Production to make marketing campaigns & projects. -
Digital Marketing StrategistRisepack Jul 2019 - Mar 2023 -
Digital Marketing StrategistCleansheet Mar 2022 - May 2022Bogor, Jawa Barat, Indonesia- Achieving leads & conversion to help boost sales. - Improving google ads metrics in leads quantity, leads quality and cost efficiency also ROAS. - Keywords research & audit to decide which keywords that resulting conversion, leads and revenue. -
Management ConsultantSmes Consultant Nov 2018 - Mar 2019Bogor, IndonesiaI help Senior Consultant to make a system in SME (Small Medium Enterprise). The system that we make is using ISO 9001: Quality Management System and 4DX (4 Discipline of Execution) and also use monitoring tools (dashboard) that built using Spreadsheet, Google Data Studio and related tools. My job description is to make a business assessment to a client, choose important data that must be captured in each division in client business organization, make data structure and visualize data through a dashboard in Google Data Studio, implement PDCA (Plan, Do, Check & Action) to client system, gives business decision recommendation based on data that captured in system and drive a WAM (Weekly Accountability Meeting) every week in client team meeting using rule of 4DX.Help clients : souvia.co.id, jilbrave.com & greecio.id.
Lutfi Ilham Pradipta Skills
Lutfi Ilham Pradipta Education Details
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Strategic Digital Marketing For Leader -
Agroindustrial Engineering
Frequently Asked Questions about Lutfi Ilham Pradipta
What company does Lutfi Ilham Pradipta work for?
Lutfi Ilham Pradipta works for Souvia
What is Lutfi Ilham Pradipta's role at the current company?
Lutfi Ilham Pradipta's current role is Vice CEO.
What schools did Lutfi Ilham Pradipta attend?
Lutfi Ilham Pradipta attended Purwadhika Digital Technology School, Institut Pertanian Bogor (Ipb).
What skills is Lutfi Ilham Pradipta known for?
Lutfi Ilham Pradipta has skills like Data Analysis, Data Visualization, Digital Marketing.
Who are Lutfi Ilham Pradipta's colleagues?
Lutfi Ilham Pradipta's colleagues are Robi Maulana, Siti Chalimah, Juanda Ilham, Indri Nurapia, Yenni Rahayu, Balqis Yandira, Muhamad Riansah.
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Lutfi Ilham Pradipta
Bogor
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