LuxuryDigs is a professionally run, private sector landlord first established in 1971. As a company, we are a division of PPP Capital delivering homes within the Build-to-Rent (BTR) sector.‘Build to Rent’ is a term used to describe privately rented residential property, and as the name suggests, involves the building of homes specifically for the rental market. The sector is booming on the back of London’s soaring high prices but not all private sector rental companies are equal.For almost 50 years, we have delivered a direct personal approach to rentals that’s focused on delivering liveable homes to ensure a high standard of living for our residents.We are a different breed of company because our core principle is to own all our rental properties and ensure residents are dealing directly with their landlord at all times. In modern terms, we are a ‘professional private-sector housing provider’, but not only do we provide homes, but we also deliver a living experience with a personal touch.