Gavin Lu Email & Phone Number

Shanghai, China

Shanghai

* Organize, prepare and launch effective online marketing campaigns in all digital channels.* Establish digital marketing campains and corresponding promotions to acquire online traffic, increase branding awareness as well as acquire target clients through multiple channels（including PC, mobile, social media and forum).* Work with creative team to produce marketing campaign content.* Launch affiliate program to acquire traffic.* Regularly measure, analyze and report marketing activities.* Recruit, manage, train and encourage immediate staff according to company related policies.* Routine management and preoare related report for management.

Shanghai City, China

marketing work content(85% of working time)：*Work closely with dealing department and keep a close eye on forex market as well as macroeconomics worldwide. Based on the adequate research, develop, design, execute and modify marketing strategy and campaigns in China forex market.*Work closely with product department to prepare for the smooth on-board of new products and services and related promotion. For example:Alibaba went to public on the 19th of September, 2014. SpotOption, which is an Israel technical provider of Binary Option, confirmed with us that they could provide BO of Alibaba for trading the same day the company went publicly. Thus, we campaigned this product in advance via multiple channels. Such as media (JRJ for instance), search engines, EDM and other offline activities, which successfully acquired traffic and clients for the company.*Regular analysis of key metrics of marketing campaigns.*Supervise both outsourced vendors and team members to assure successful process of tasks.；*Organize, manage and attend influenced events in industry. administrative work content（15% of working time）：*Setup, register Shanghai branch. Update office into company as a legal entity;*Regular communication with HQ about the operation situation of Shanghai branch；

Shanghai City, China

*Develop and maintain good relationship with business partners;*Research and deep understanding business models of partners and provide full support for company partners’ business development via close work with product, marketing, dealing and customer service departments internally.

Shanghai City, China

*Coordinate, arrange routine work for customer service specialist and their KPI;*Thorough understanding of forex products and trading strategies of company and serve all questions about forex products, trading terms and so on raised by clients;*Train and test of fundamental forex knowledge to new employees.*Coordinate and corporate with product department about the test of new products as well as assist sales department to ensure that all clients ‘inquiries have been taken care of.

Shanghai City, China

take responsibilities for checking monthly financial statements and setting up the credentials.

Master’S Degree, Finance, General

On-the-job postgraduate student majored in Finance. I have passed the national examination and all courses. Expected graduation time would.

Double Degree Of Bachelor, Finance, 3.4

Activities and Societies: Have been a volunteer since entering college and organized volunteers in SIFT for ATP, HSBC Golf Tournament.